Coach is a high fashion brand, but the Rexy strap shows that even haute couture isn't above the happenings of the modern day. The new watch strap is designed to mesh with the Apple Watch, and it has a playful decoration that belies its serious fashion pedigree.
The Rexy strap comes with a small graphic of a dinosaur (a cartoonish tyrannosaurus rex to be specific) just below the watch face. The strap fits on to the standard Apple Watch, and the dinosaur emblem is sewn onto it directly, giving it a pleasantly tactile appearance. The strap comes in three colors of leather: black, saddle brown, and goldenrod.
Rexy is a character from Coach's 'Coach Beasts,' and the brand describes the cartoon as "the fun-loving leader of the pack."