Body odor control now comes in solid, wipe form
Implications - Some brands are offering odor-neutralizing wipes, as opposed to the cream, gel or spray-on formulations that deodorants normally come in. These wipes provide the on-the-go treatment that many consumers now require as they speed through work and personal obligations – combining function with convenience.
Workshop Question - How can your brand prioritize convenience without undermining the function of its processes, products or services?
Trend Themes
1. Convenient Personal Care Wipes - Personal care wipes are becoming an extremely popular format for delivering on-the-go personal care remedies when it comes to everything from oral care and tanning to stain removal.
2. Longer-lasting Antiperspirant Wipes - Antiperspirant wipes like SweatBlock's that can last for seven days offer consumers a way to cut down on the number of products they need to carry while traveling.
3. Biodegradable Single-use Towelettes - Companies such as Crystal are providing a sustainable, chemical-free solution for people looking to freshen up on the go with their biodegradable and scented deodorant towelettes.
Industry Implications
1. Personal Care - The personal care industry can utilize this trend by creating more convenient, portable personal care products for those on the go, such as wipes or travel-sized products.
2. Travel - The travel industry can use this trend by offering items like single-use wipes or longer-lasting toiletries, to reduce the number of items that travelers need to pack and bring along on their trips.
3. Sustainability - The sustainability industry can use this trend by promoting and creating more sustainable and environmentally friendly products, such as biodegradable wipes made with natural ingredients, like those offered by Crystal.
