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Wipe-Away Odor

Body odor control now comes in solid, wipe form

Implications - Some brands are offering odor-neutralizing wipes, as opposed to the cream, gel or spray-on formulations that deodorants normally come in. These wipes provide the on-the-go treatment that many consumers now require as they speed through work and personal obligations – combining function with convenience.
Workshop Question - How can your brand prioritize convenience without undermining the function of its processes, products or services?
Trend Themes
1. Convenient Personal Care Wipes - Personal care wipes are becoming an extremely popular format for delivering on-the-go personal care remedies when it comes to everything from oral care and tanning to stain removal.
2. Longer-lasting Antiperspirant Wipes - Antiperspirant wipes like SweatBlock's that can last for seven days offer consumers a way to cut down on the number of products they need to carry while traveling.
3. Biodegradable Single-use Towelettes - Companies such as Crystal are providing a sustainable, chemical-free solution for people looking to freshen up on the go with their biodegradable and scented deodorant towelettes.
Industry Implications
1. Personal Care - The personal care industry can utilize this trend by creating more convenient, portable personal care products for those on the go, such as wipes or travel-sized products.
2. Travel - The travel industry can use this trend by offering items like single-use wipes or longer-lasting toiletries, to reduce the number of items that travelers need to pack and bring along on their trips.
3. Sustainability - The sustainability industry can use this trend by promoting and creating more sustainable and environmentally friendly products, such as biodegradable wipes made with natural ingredients, like those offered by Crystal.
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 32 Examples:
56,311 Total Clicks
Date Range:
Jun 16 — Nov 17
Trending:
Average
Consumer Insight Topics:

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