Category
Lifestyle
Assisted Choices
3.7
Trend score
Trend
What is the Wipe-Away Odor trend?
Wipe-Away Odor: Some brands are offering odor-neutralizing wipes, as opposed to the cream, gel or spray-on formulations that deodorants normally come in. These wipes provide the on-the-go treatment that many consumers now require as they speed through work and personal obligations – combining function with convenience.
Trend themes
Themes within the Wipe-Away Odor trend
Three behaviours holding the trend together01
Convenient Personal Care Wipes
Personal care wipes are becoming an extremely popular format for delivering on-the-go personal care remedies when it comes to everything from oral care and tanning to stain removal.
02
Longer-Lasting Antiperspirant Wipes
Antiperspirant wipes like SweatBlock's that can last for seven days offer consumers a way to cut down on the number of products they need to carry while traveling.
03
Biodegradable Single-Use Towelettes
Companies such as Crystal are providing a sustainable, chemical-free solution for people looking to freshen up on the go with their biodegradable and scented deodorant towelettes.
Industry implications
What the Wipe-Away Odor trend means for industry
Where the trend changes the playbookFor
Personal Care
The personal care industry can utilize this trend by creating more convenient, portable personal care products for those on the go, such as wipes or travel-sized products.
For
Travel
The travel industry can use this trend by offering items like single-use wipes or longer-lasting toiletries, to reduce the number of items that travelers need to pack and bring along on their trips.
For
Sustainability
The sustainability industry can use this trend by promoting and creating more sustainable and environmentally friendly products, such as biodegradable wipes made with natural ingredients, like those offered by Crystal.
Workshop question
How can your brand prioritize convenience without undermining the function of its processes, products or services?
Trend signals
Trend signals for Wipe-Away Odor
Trend score 3.7 out of 10, from popularity 62%, activity 42%, freshness 8%.
Popularity62%
Activity42%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Wipe-Away Odor trend
4 featured examples from Jun 2, 2016 to Nov 23, 2017CategoryLifestyle
Portable Deodorant Wipes
Pacifica's Wipes Provide an Alternative to Sticks, Creams and Sprays
Disruptive innovation opportunity: Revolutionize the personal care industry by introducing alternative formats and ingredients that align with consumer preferences for convenience…
CategoryFashion
Portable Deodorant Wipes
The EO Certified Organic Deodorant Towelettes Provide on-the-Go Cleansing
The trend towards natural skincare presents an opportunity for skincare companies to develop and market more pure, chemical-free products that cater to busy consumers preferring q…
CategoryFashion
Multi-Day Antiperspirant Wipes
The 'SweatBlock' Antiperspirant Wipes Stop Sweating for Seven Days
Developing long-lasting antiperspirant wipes opens up possibilities for the personal care industry to provide innovative solutions for sweat prevention and convenience.
CategoryLifestyle
Odor Prevention Wipes
Crystal Makes Single-Use Scented Biodegradable Deodorant Towelettes
Innovations in biodegradable, essential oil, and on-the-go deodorant products can disrupt the personal care industry and provide healthier alternatives to consumers.
