Category
Lifestyle
Assisted Choices
Trend cluster
Category
Multi-Functional
Path
Urban bike paths boast design qualities that enhance their benefits.
3.5
Trend score
Trend
What is the Multi-Functional Path trend?
Multi-Functional Path: Bike paths in urban environments are now boasting designs that enhance the three key features that these roads must have – efficiency, safety, and the ability to lessen a city's ecological footprint. Whether elevated, solar-powered or featuring ample greenery, these pathways speak to the growing need for the reduction of both traffic and pollution in urban centers. This comes as consumers seek out forms of commute that are both efficient and cost-effective, as cities become more congested and costlier.
Trend themes
Themes within the Multi-Functional Path trend
Three behaviours holding the trend together01
Elevated Cycle Routes
Designing elevated bike paths, such as the Copenhagen Bike Path, can create new infrastructure to alleviate urban traffic and provide an alternative for commuters while enhancing the city landscape.
02
Solar-Powered Bike Lanes
Incorporating solar energy to illuminate bike lanes, as done in Poland, is a unique sustainable solution to promote nighttime cycling and reduce non-renewable energy use.
03
Dedicated Electric Transport Pathways
Creating dedicated pathways for electric bikes and small electric motorcycles, such as the BMW Vision E³ Way, in urban areas can offer residents a more efficient and eco-friendly form of transportation while encouraging the growth of this market.
Industry implications
What the Multi-Functional Path trend means for industry
Where the trend changes the playbookFor
Urban Infrastructure
As cities become more congested and costlier, innovative and sustainable urban infrastructure is necessary to create a more efficient and livable environment, and promote alternative forms of transportation.
For
Renewable Energy
Renewable energy technology can be integrated into urban infrastructure to reduce non-renewable energy use and promote sustainable practices in transportation and lighting.
For
Alternative Transportation
Alternative transportation, such as electric bikes, small electric motorcycles, and bike lanes, can provide eco-friendly alternatives to cars and improve urban transportation efficiency.
Workshop question
How can your brand alleviate the various costs, whether lifestyle or monetary, associated with big city-living?
Trend signals
Trend signals for Multi-Functional Path
Trend score 3.5 out of 10, from popularity 46%, activity 52%, freshness 8%.
Popularity46%
Activity52%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Multi-Functional Path trend
9 featured examples from Aug 15, 2014 to Nov 28, 2017CategoryEco
Eco-Focused Urban Bike Paths
The Radbahn Berlin Would Be Berlin's First Covered Bike Path
Manufacturers in the bike industry could invest in innovating bike designs to adapt to the changing needs of urban commuters.
CategoryEco
Solar-Powered Bike Lanes
A Polish Engineering Firm Developed a Luminous Solar-Powered Bike Path
The renewable energy industry can explore opportunities to provide solar-powered infrastructure like bike lanes.
CategoryAutos
Dedicated Electric Transport Pathways
The BMW Vision E³ Way Encourages Efficient Travel
The BMW Vision E³ Way presents an opportunity for the automotive industry to increase the popularity of electric scooters, bikes, and motorcycles, while designing new products to…
CategoryEco
Transformed Suburban Centers
Bijlmerbajes Prison is Transforming into a Pedestrian-Friendly Square
The transformation of a former prison into a pedestrian-friendly square with luxury apartment complexes presents opportunities for real estate development and investment.
CategoryEco
Paper-Paved Bike Highways
This Bike Highway in the Netherlands is Paved with Toilet Paper
Developing sustainable transport solutions like eco-friendly bike highways can provide new business opportunities for transportation companies.
CategoryArt & Design
Rejuvenated Urban Greenways
Vancouver's Arbutus Greenway Project Will Feature Bike Lanes and Paths
Urban planners and designers can leverage the trend of urban greenway transformation to create innovative and sustainable public spaces in cities.
CategoryArt & Design
Elevated Cycle Routes
The Copenhagen Bike Path is a Vibrant Structure that Cuts Through Traffic
The transportation industry can explore the development of elevated cycle routes as a disruptive innovation opportunity.
CategoryEco
Urban Car-Free Initiatives
Paris' Third Annual Temporary Car Ban Lasted from 11am to 6pm
Initiatives aimed at reducing carbon footprints and promoting eco-friendly modes of transportation are presenting opportunities for industries that specialize in sustainable trans…
CategoryAutos
Buoyant Biking Lanes
This Proposed Floating Cycle Path Would Go Over the River Thames in London
The development of floating cycle paths presents new opportunities for the transportation infrastructure industry to create sustainable and efficient commuting solutions.
