Toy Activation

Toy brands are marketing their products via pop-ups

Implications - Taking the fundamentally interactive nature of toy stores and streamlining it, brands are immersing parents and their children in smaller, more targeted toy pop-ups. With adult consumers being highly receptive to interactive marketing, it is only fitting that the interactive nature of toy stores is packed into more personalized experiences in order to market to better market to children.
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
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96,685 Total Clicks
Nov 14 - Nov 17
This Month and Warm
MarketingToysLife-Stages
Featured Examples
Pop-Up Toy Cafes - The Shopkins Macaron Café Brings the Collectible Playsets to Life
SCORE 7.8
This Year and Hot 1,908 Clicks Pub: Jun 9, 17
Pop-Up Toy Cafes
The Shopkins Macaron Café Brings the Collectible Playsets to Life
A new pop-up toy cafe will be opening in New York City this week, inviting kids to step into a life-sized world of Shopkins. To celebrate the release of Shopkins Season 8: World Vacation, which... [More]
Pop-Up Toy Shops - Walmart's Holiday Helper Toy Shop Lets Shoppers Test Out the Top Toys
SCORE 5.8
Warm 3,848 Clicks Pub: Nov 20, 14
Pop-Up Toy Shops
Walmart's Holiday Helper Toy Shop Lets Shoppers Test Out the Top Toys
To make shopping for gifts easier this Christmas season, Walmart Canada launched the Holiday Helper Workshop toy shop in Toronto alongside the annual Santa Claus Parade. Over the holiday season, a... [More]
Preschool Coding Game Pop-Ups - Primo Toys' Pop-Up is Teaching Preschoolers About Coding
SCORE 8.1
This Quarter and Hot 618 Clicks Pub: Oct 31, 17
Preschool Coding Game Pop-Ups
Primo Toys' Pop-Up is Teaching Preschoolers About Coding
Primo Toys have opened a New York pop-up that’s encouraging kids and adults to hone their coding abilities. The brand, which specializes in engaging code-based gadgets, caters its products... [More]
Character-Themed Tech Shops - This Kakao Talk Popup in Seoul Featured Emoji-Inspired Art and Prizes
SCORE 3.3
Mild 3,376 Clicks Pub: May 18, 16
Character-Themed Tech Shops
This Kakao Talk Popup in Seoul Featured Emoji-Inspired Art and Prizes
Kakao Talk is a popular Korean messaging app that resonates with Millennial and Gen Z audiences. The platform is known for its adorable and animated emoticons—the inspiration behind this fun... [More]
Holiday Toy-Testing Pop-Ups - intu's Toy Testing Lab Has Kids Help Santa's Elves
SCORE 6.2
This Month and Warm 172 Clicks Pub: Nov 22, 17
Holiday Toy-Testing Pop-Ups
intu's Toy Testing Lab Has Kids Help Santa's Elves
To help Santa’s elves pick the best toy gifts of the year, kids are invited to the intu Victoria Centre in Nottingham to take part in the Toy Testing Lab. In the lab, kids are invited to... [More]
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