Toy Activation

Toy brands are marketing their products via pop-ups

Implications - Taking the fundamentally interactive nature of toy stores and streamlining it, brands are immersing parents and their children in smaller, more targeted toy pop-ups. With adult consumers being highly receptive to interactive marketing, it is only fitting that the interactive nature of toy stores is packed into more personalized experiences in order to market to better market to children.

Workshop Question - How can your brand streamline one of its fundamental products/services to make it more personal?
SCORE 6.1
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Activity
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91,436 Total Clicks
May 16 - Sep 18
This Year and Warm
MarketingToysLife-Stages
Featured Examples
Pop-Up Toy Cafes - The Shopkins Macaron Café Brings the Collectible Playsets to Life
SCORE 6.6
Warm 3,104 Clicks Pub: Jun 9, 17
Pop-Up Toy Cafes
The Shopkins Macaron Café Brings the Collectible Playsets to Life
A new pop-up toy cafe will be opening in New York City this week, inviting kids to step into a life-sized world of Shopkins. To celebrate the release of Shopkins Season 8: World Vacation, which... [More]
Preschool Coding Game Pop-Ups - Primo Toys' Pop-Up is Teaching Preschoolers About Coding
SCORE 6.5
Warm 1,630 Clicks Pub: Oct 31, 17
Preschool Coding Game Pop-Ups
Primo Toys' Pop-Up is Teaching Preschoolers About Coding
Primo Toys have opened a New York pop-up that’s encouraging kids and adults to hone their coding abilities. The brand, which specializes in engaging code-based gadgets, caters its products... [More]
Character-Themed Tech Shops - This Kakao Talk Popup in Seoul Featured Emoji-Inspired Art and Prizes
SCORE 2.8
Mild 4,172 Clicks Pub: May 18, 16
Character-Themed Tech Shops
This Kakao Talk Popup in Seoul Featured Emoji-Inspired Art and Prizes
Kakao Talk is a popular Korean messaging app that resonates with Millennial and Gen Z audiences. The platform is known for its adorable and animated emoticons—the inspiration behind this fun... [More]
Holiday Toy-Testing Pop-Ups - intu's Toy Testing Lab Has Kids Help Santa's Elves
SCORE 4.7
Average 480 Clicks Pub: Nov 22, 17
Holiday Toy-Testing Pop-Ups
intu's Toy Testing Lab Has Kids Help Santa's Elves
To help Santa’s elves pick the best toy gifts of the year, kids are invited to the intu Victoria Centre in Nottingham to take part in the Toy Testing Lab. In the lab, kids are invited to... [More]
Mobile Science-Themed RVs - Purple Me Green Offers STEM Toys and Educational Classes
SCORE 4.6
This Year and Average 152 Clicks Pub: Sep 12, 18
Mobile Science-Themed RVs
Purple Me Green Offers STEM Toys and Educational Classes
Purple Me Green is a purple RV and a mobile science store, all in one. This educational vehicle is owned by husband and wife team, Fred and Mary Stupen. Inside the vehicle visitors will find walls... [More]
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