Crowdsourced Catalog

Independent platforms harness consumer input for a more targeted experience

Implications - Rather than going directly to companies' own catalogs, consumers are looking to fellow consumers for recommendations on products. This has led to platforms that use the power of digital connectivity to expand that experience online, providing consumers with crowdsourced databases of product options. If brands can harness input from their consumers in building their own catalogs and ecommerce platforms, they stand a better chance of drawing in new consumers.
SCORE 8.5
Popularity
Activity
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37,837 Total Clicks
Jul 17 - Nov 17
Recent and Hot
BusinessRetail
Featured Examples
Kid-Curated Toy Collections - Asda's Christmas Toy Range Features 100 Playthings Chosen by Kids
SCORE 9.3
This Month and V. Hot 2,078 Clicks Pub: Nov 3, 17
Kid-Curated Toy Collections
Asda's Christmas Toy Range Features 100 Playthings Chosen by Kids
Many retailers are now announcing their top toy picks for the holiday season, including British supermarket retailer Asda, which took a different approach to deciding which playthings should be... [More]
Realistic Engagement Ring Platforms - Sparkly Lets Brides-To-Be Look for Engagement Ring Inspiration
SCORE 9.4
Recent and V. Hot 576 Clicks Pub: Nov 29, 17
Realistic Engagement Ring Platforms
Sparkly Lets Brides-To-Be Look for Engagement Ring Inspiration
Following the exciting news regarding Prince Harry and Meghan Markle’s upcoming royal wedding, other soon to be engaged couples can find engagement ring inspiration using this new platform.... [More]
Cat Paraphernalia Webshops - 'Katt' is an Online Shop "for People Happily Owned by Cats"
SCORE 9.1
This Quarter and V. Hot 1,839 Clicks Pub: Nov 1, 17
Cat Paraphernalia Webshops
'Katt' is an Online Shop "for People Happily Owned by Cats"
‘Katt’ describes itself as an “online concept store” that provides a range of products for the modern cat lover, including everything from humorous accessory pins to tote... [More]
Curated eCommerce Apps - The 'Nugget' App Helps You Find the Best Stuff on Amazon
SCORE 5.3
This Year and Warm 221 Clicks Pub: Jul 13, 17
Curated eCommerce Apps
The 'Nugget' App Helps You Find the Best Stuff on Amazon
Finding the best stuff on Amazon requires a keen eye and a fair amount of time to sort through all of the various products, but the ‘Nugget’ app offers a different approach. The ‘... [More]
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