Category
Business
Assisted Conversion
Trend cluster
Category
Crowdsourced
Catalog
Independent platforms harness consumer input for a more targeted experience.
5.4
Trend score
Trend
What is the Crowdsourced Catalog trend?
Crowdsourced Catalog: Rather than going directly to companies' own catalogs, consumers are looking to fellow consumers for recommendations on products. This has led to platforms that use the power of digital connectivity to expand that experience online, providing consumers with crowdsourced databases of product options. If brands can harness input from their consumers in building their own catalogs and ecommerce platforms, they stand a better chance of drawing in new consumers.
Trend themes
Themes within the Crowdsourced Catalog trend
4 behaviours holding the trend together01
Crowdsourced Product Recommendations
Consumers are turning toward independent platforms that allow for crowdsourced product recommendations, leading to opportunities for brands to incorporate this input in building their own catalogs and ecommerce platforms.
02
Curated Online Shopping
Consumers are interested in discovering one-of-a-kind online shops with a highly curated selection of goods, leading to opportunities for independent designers and companies to showcase their unique products.
03
Kid-Curated Products
Retailers are taking a kid-curated approach to their product offerings, highlighting the importance of children's input in determining what toys are most popular and successful, leading to opportunities for brands to involve kids in the product selection process.
04
Realistic Engagement Ring Inspiration
Online platforms are now letting brides and newly engaged couples find inspiration and share real-life engagement rings, providing opportunities for jewelers and designers to showcase their unique pieces to potential customers.
Industry implications
What the Crowdsourced Catalog trend means for industry
Where the trend changes the playbookFor
Ecommerce
Independent platforms and curated online shopping experiences present disruptive innovation opportunities for traditional ecommerce companies.
For
Toy Industry
Kid-curated product ranges highlight the importance of children's input and involvement in the toy industry, providing opportunities for brands to involve kids in the product selection process.
For
Jewelry Industry
Realistic engagement ring inspiration platforms present disruptive innovation opportunities for jewelers and designers to showcase their unique pieces to potential customers.
Workshop question
How could your brand structure its catalog of offerings around consumer input?
Trend signals
Trend signals for Crowdsourced Catalog
Trend score 5.4 out of 10, from popularity 78%, activity 77%, freshness 8%.
Popularity78%
Activity77%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Crowdsourced Catalog trend
4 featured examples from Jul 13 to Nov 29, 2017CategoryLife-Stages
Kid-Curated Toy Collections
Asda's Christmas Toy Range Features 100 Playthings Chosen by Kids
Retailers can leverage crowdsourcing to gain valuable insights and preferences of their target demographic to drive sales.
CategoryBusiness
Cat Paraphernalia Webshops
'Katt' is an Online Shop "for People Happily Owned by Cats"
Opportunity for e-commerce platforms to create niche online shops focused on cat paraphernalia.
CategoryLifestyle
Realistic Engagement Ring Platforms
Sparkly Lets Brides-To-Be Look for Engagement Ring Inspiration
Disruptive innovation opportunity: Develop an online marketplace exclusively for engagement rings, offering a wide range of options and personalized shopping experiences.
CategoryBusiness
Curated eCommerce Apps
The 'Nugget' App Helps You Find the Best Stuff on Amazon
Disruptive innovation opportunity: Capitalizing on the growing e-commerce industry by offering specialized curation services to enhance consumer shopping experiences.
