Category
Lifestyle
Assisted Choices
Trend cluster
Category
Athledicine
Designers and brands apply medicinal features to athletics gear.
4.1
Trend score
Trend
What is the Athledicine trend?
Athledicine: Elite athletic performance carries with it a veil of invincibility that illnesses upset. Conversely, people who need to take medication on a regular basis aren't interested in being seen as weak. To satisfy both sides of this divide, brands have designed fitness accessories that accommodate medications, and medications that incorporate the patterns of fitness branding. By recognizing their consumers' vulnerabilities and re-framing those as strengths, these brands are able to re-shift the narrative and empower their customers.
Trend themes
Themes within the Athledicine trend
Three behaviours holding the trend together01
Athledicine
Athletic gear that caters to individuals with medical needs, blurring the lines between athletics and medicinal design.
02
Integrated Pill Storage
Products that incorporate pill storage with commonly-used items such as water bottles to make carrying medication convenient and discreet.
03
Premium Medical Equipment
Designs that offer superior quality and durability to traditional medical equipment in order to break longstanding assumptions about what medical equipment should look like and what materials it should be made from.
Industry implications
What the Athledicine trend means for industry
Where the trend changes the playbookFor
Sports and Fitness
Incorporating medicinal design elements into athletic goods presents an opportunity to appeal to both athletes and individuals with medical needs.
For
Health and Wellness
Combining medical needs with everyday items such as water bottles presents a new opportunity for health and wellness product designs.
For
Medical Equipment
Designing aesthetically pleasing and premium-grade medical equipment offers an opportunity for brands to stand out in a traditionally clinical market.
Workshop question
What could your brand do to make your consumers feel better about their vulnerabilities?
Trend signals
Trend signals for Athledicine
Trend score 4.1 out of 10, from popularity 57%, activity 57%, freshness 8%.
Popularity57%
Activity57%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Athledicine trend
5 featured examples from Dec 28, 2016 to Nov 22, 2017CategoryLifestyle
Pill Storage Water Bottles
The 'OMI Bottle' Keeps Pills and Supplements within Reach
Disruptive innovation opportunity: Introduce innovative products and solutions in the health and wellness industry to help individuals manage their medication and supplement intak…
CategoryLifestyle
Pill-Holding Water Bottles
This SaicleHome Water Bottle Features Built-In Medication Storage
This trend opens up the opportunity for consumer goods companies to expand their product lines and meet the growing need for multipurpose products that promote health and wellness.
CategoryLifestyle
Warrior-Inspired Supplements
Wild Health Warriors Makes Chinese-Inspired Supplements for Health
Opportunity for disruptive innovation in the health supplement industry by incorporating Chinese herbal practices into new product offerings.
CategoryLifestyle
Canteen Pill Packaging
This Water Bottle Pill Package Makes Carrying Medication Convenient
Pharmaceutical companies could capitalize on the trend for innovative medication packaging, creating unique designs for their products.
CategoryLifestyle
Premium Titanium Asthma Inhalers
The 'LUFT' Inhalers for Asthma Sport a Stylish Aesthetic
The premium titanium asthma inhalers disrupt the medical equipment industry by introducing durable and stylish alternatives to traditional plastic inhalers.
