Consumer Cult

Mystical messaging has become part of brands' identities

Implications - In light of consumers' dissatisfaction with events in modern day reality, occult and mystical concepts have begun to grow in popularity. Brands have responded by not only leveraging those ideas, but assuming that they are real and building products, services, and experiences around that reality. By taking even their consumers' most outlandish beliefs seriously, brands earn respect and build on consumers' interests in a more authentic way.
SCORE 4.5
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Activity
Freshness
Megatrends
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50,948 Total Clicks
Oct 17 - Nov 17
This Year and Mild
MarketingBranding
Featured Examples
Crystal-Inspired Candles - Bath and Body Works' Single Wick Candles Embrace Mystical Themes
SCORE 7.4
This Year and Warm 2,788 Clicks Pub: Oct 17, 17
Crystal-Inspired Candles
Bath and Body Works' Single Wick Candles Embrace Mystical Themes
‘Peace Potion,’ ‘Love Tonic’ and ‘Healing Spell’ are some of the names of Bath and Body Works’ newest single wick candles, each of which is packaged with... [More]
Cohabitation Spell Kits - Salem's HAUSWITCH Offers a Spell Kit Geared Toward Those Living Together
SCORE 4.2
This Year and Average 370 Clicks Pub: Nov 14, 17
Cohabitation Spell Kits
Salem's HAUSWITCH Offers a Spell Kit Geared Toward Those Living Together
Salem’s HAUSWITCH is a retail shop specializing in spiritual lifestyle products for the modern witch—its Co+Habitate Spell Kit is a bestseller, and an ideal housewarming gift for those... [More]
Haunting Vodka Ads - Svedka Vodka Created Creepy Retargeted Ads for Halloween That "Curse" Viewers
SCORE 3.1
This Year and Mild 97 Clicks Pub: Oct 20, 17
Haunting Vodka Ads
Svedka Vodka Created Creepy Retargeted Ads for Halloween That "Curse" Viewers
In the world of marketing, retargeted ads are commonly used to keep the a brand top-of-mind to consumers who did not convert into customers upon seeing an ad. This can be an incredibly invasive form... [More]
Multi-Sensory Supernatural Exhibits - The Museum of Egyptian Archaeology Curses Visitors
SCORE 3.1
This Year and Mild 102 Clicks Pub: Nov 21, 17
Multi-Sensory Supernatural Exhibits
The Museum of Egyptian Archaeology Curses Visitors
Bompas & Parr collaborated with the UCL Petrie Museum of Egyptian Archaeology on ‘Curses!’ a multi-sensory museum exhibit centered around supernatural happenings. In developing the... [More]
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