Category
Lifestyle
Assisted Choices
Trend cluster
Category
Consumer
Cult
Mystical messaging has become part of brands' identities.
2.7
Trend score
Trend
What is the Consumer Cult trend?
Consumer Cult: In light of consumers' dissatisfaction with events in modern day reality, occult and mystical concepts have begun to grow in popularity. Brands have responded by not only leveraging those ideas, but assuming that they are real and building products, services, and experiences around that reality. By taking even their consumers' most outlandish beliefs seriously, brands earn respect and build on consumers' interests in a more authentic way.
Trend themes
Themes within the Consumer Cult trend
Three behaviours holding the trend together01
Mystical Branding
Brands are leveraging mythical and magical branding that speaks to a consumer's desire to indulge in preventative wellness that boasts aesthetic and healing benefits for the mind and body.
02
Interactive Retargeted Ads
Retargeted ads are becoming more interactive and immersive, with brands like Svedka Vodka creating campaigns that follow users around and feature supernatural themes.
03
Spiritual Lifestyle Products
Retail shops like Salem's HAUSWITCH are specializing in spiritual lifestyle products for the modern witch, including spell kits and potions that promote seamless cohabitation.
Industry implications
What the Consumer Cult trend means for industry
Where the trend changes the playbookFor
Wellness and Personal Care
The wellness and personal care industry has a disruptive innovation opportunity in leveraging mystical and magical branding to promote preventative wellness with aesthetic and healing benefits for the mind and body.
For
Advertising and Marketing
The advertising and marketing industry can disrupt traditional retargeted ads by making them more interactive and immersive, with supernatural themes that add an element of fun and intrigue for consumers.
For
Retail and E-commerce
The retail and e-commerce industry can disrupt the traditional gift industry by offering spiritual lifestyle products like spell kits and potions that promote seamless cohabitation for modern witches.
Workshop question
How could your brand prove to consumers that it takes them seriously?
Trend signals
Trend signals for Consumer Cult
Trend score 2.7 out of 10, from popularity 43%, activity 31%, freshness 8%.
Popularity43%
Activity31%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Consumer Cult trend
4 featured examples from Oct 18 to Nov 21, 2017CategoryArt & Design
Crystal-Inspired Candles
Bath and Body Works' Single Wick Candles Embrace Mystical Themes
The beauty and personal care industry can utilize mythical branding and natural ingredients to create innovative products that align with wellness and sustainability trends.
CategoryArt & Design
Cohabitation Spell Kits
Salem's HAUSWITCH Offers a Spell Kit Geared Toward Those Living Together
Retailers can capitalize on this trend and expand their product offerings to provide more unique and niche products.
CategoryMarketing
Haunting Vodka Ads
Svedka Vodka Created Creepy Retargeted Ads for Halloween That "Curse" Viewers
The alcohol industry can utilize disruptive advertising techniques, such as cursed ads, to captivate and engage consumers in unique ways.
CategoryMarketing
Multi-Sensory Supernatural Exhibits
The Museum of Egyptian Archaeology Curses Visitors
By incorporating multi-sensory elements and supernatural themes, museums and experiential spaces can attract a wider audience and provide memorable experiences.
