The Museum of Egyptian Archaeology Curses Visitors
Laura McQuarrie — November 21, 2017 — Marketing
References: campaignlive
Bompas & Parr collaborated with the UCL Petrie Museum of Egyptian Archaeology on 'Curses!' a multi-sensory museum exhibit centered around supernatural happenings. In developing the exhibit, neuroscientists and spiritual practitioners were consulted to delve deeper into why humans are compelled to curse one another.
Bompas & Parr geared the multi-sensory museum exhibit to visitors between the ages of 25 to 35 who are looking for a fun activity to do, possibly with a date. The end of the tour culminates by having one enter a chamber with a cursed object. To rid oneself of the curse, a museum visitor is urged to bring two people back to the exhibition or do a good deed within the next three days and share it to social media.
Bompas & Parr geared the multi-sensory museum exhibit to visitors between the ages of 25 to 35 who are looking for a fun activity to do, possibly with a date. The end of the tour culminates by having one enter a chamber with a cursed object. To rid oneself of the curse, a museum visitor is urged to bring two people back to the exhibition or do a good deed within the next three days and share it to social media.
Trend Themes
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Multi-sensory Exhibits — Opportunity for museums and experiential spaces to create immersive and engaging environments that stimulate multiple senses, enhancing visitor experiences.
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Supernatural Experiences — Growing interest in supernatural and paranormal themes presents an opportunity for businesses to develop unique experiences and products that cater to this niche market.
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Collaboration with Experts — Increased collaboration between industries and experts, such as neuroscientists, spiritual practitioners, and artists, enables the creation of highly authentic and captivating experiences.
Industry Implications
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Museum and Experiential Spaces — By incorporating multi-sensory elements and supernatural themes, museums and experiential spaces can attract a wider audience and provide memorable experiences.
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Entertainment and Leisure — Businesses in the entertainment and leisure industry can leverage the trend of supernatural experiences to offer unique attractions, events, and themed entertainment.
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Market Research and Consulting — The demand for collaboration with experts in various fields opens up opportunities for market research and consulting firms specializing in consumer trends and experience design.
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