Brands are infusing both vitamins and protein into their snack products
Implications - Brands are ensuring that their snack and beverage products are heavy in both protein and in vitamins – working to support consumer health while offering a distinct selling point. This combination serves consumers' desire for accessible health – offering a convenient two-in-one product that works to simplify their purchase decisions.
Workshop Question - How can your brand create two-in-one approaches to its products/services to enhance quality, and give consumers the convenience they desire?
Trend Themes
-
Combining Protein and Vitamins in Products — Brands are combining protein and vitamins in their snack and beverage products to offer consumers a convenient two-in-one product that works to simplify their purchase decisions.
-
Plant-based Protein Alternatives — As consumers seek healthier alternatives, businesses are filling the demand by introducing plant-based protein alternatives in snacks, smoothies and energy bars.
-
Hidden Vegetable Ingredients — Brands are infusing hidden vegetable ingredients to their ready-to-eat meals to ensure that they are rich in protein, minerals, vitamins, wholesome ingredients, and free from synthetic colors and preservatives, as well as artificial flavors and colors.
Industry Implications
-
Food and Beverage Industry — Businesses in the food and beverage industry can disrupt the market by introducing products that combine protein and vitamins, plant-based protein alternatives, and hidden vegetable ingredients.
-
Health and Wellness Industry — The health and wellness industry can innovate by emphasizing the benefits of consuming products that offer protein, vitamins, and plant-based protein, as well as hidden vegetable ingredients for a healthier diet.
-
Snack and Energy Bar Industry — The snack and energy bar industry can differentiate its offerings by promoting products that provide a healthier alternative to traditional snacks and energy bars, such as vegetarian and vegan-friendly options, as well as those that offer a combination of protein and vitamins.
