Game brands leverage viral trends to promote positive change
Implications - Brands that offer games are either taking advantage of already-viral platforms, or are leveraging their products' ability to go viral – all for a greater cause. Whether charitable or political in nature, this shift reveals that for brands and nonprofits to best create positive change, leveraging top-of-mind subjects and playing on social media habits is one of the most meaningful ways to achieve this goal – motivating consumers who spend the majority of their time consuming viral content.
Workshop Question - How can your brand leverage the concept of "going viral" to better reach its goals?
Trend Themes
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Viral Game Charity Campaigns — Brands and nonprofits are leveraging the viral nature of gaming platforms to promote social causes, creating opportunities for philanthropic partnerships and online engagement.
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Fake News-testing Games — As the prevalence of fake news continues to grow, tools like Factitious game create an opportunity for consumers to test and improve their ability to discern facts from misleading articles.
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Activist Card Games — Activist card games like 'Cards Against Humanity for Her' offer a humorous way to promote social or political causes, providing opportunities for companies to engage with their audience and show their support for a movement.
Industry Implications
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Charities and Nonprofits — Charities and nonprofits can capitalize on the popularity of gaming platforms by partnering with game developers to launch charitable campaigns that leverage the popularity of viral gaming trends.
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News and Media — As the issue of fake news continues to be a concern, the development of fake news-testing games creates opportunities for news and media companies to educate their audiences and improve their own journalistic integrity.
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Marketing and Advertising — Companies can use activist card games as a way to show their support for social and political causes, creating a unique marketing approach that engages their audience and promotes social awareness.
6 Featured, 54 Examples:
140,995 Total Clicks
Date Range:
Sep 16 — Nov 17
Trending:
Mild
Consumer Insight Topics:
