Purposeful Play

Game brands leverage viral trends to promote positive change

Implications - Brands that offer games are either taking advantage of already-viral platforms, or are leveraging their products' ability to go viral – all for a greater cause. Whether charitable or political in nature, this shift reveals that for brands and nonprofits to best create positive change, leveraging top-of-mind subjects and playing on social media habits is one of the most meaningful ways to achieve this goal – motivating consumers who spend the majority of their time consuming viral content.
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
58,706 Total Clicks
Sep 16 - Nov 17
Recent and Mild
Art & DesignMarketing
Featured Examples
Transgender Doll Toys - The Tonner Doll Company's 'Jazz' Doll is Based Off of Jazz Jennings
SCORE 7.3
This Year and Warm 1,559 Clicks Pub: Feb 22, 17
Transgender Doll Toys
The Tonner Doll Company's 'Jazz' Doll is Based Off of Jazz Jennings
At this year’s New York International Toy Fair, the Tonner Doll Company revealed the ‘Jazz’ doll, the first-ever doll based on a transgender teen. Jazz Jennings is a 16-year-old... [More]
Activist Card Games - 'Cards Against Humanity for Her' Was Made as a Protest to the Tampon Tax
SCORE 6.8
This Year and Warm 613 Clicks Pub: Jul 13, 17
Activist Card Games
'Cards Against Humanity for Her' Was Made as a Protest to the Tampon Tax
‘Cards Against Humanity For Her’ is an activist card game, developed to speak out against the tampon tax. This parody card game costs $5 more than the original, comes in hot pink... [More]
Viral Game Charity Campaigns - This Pokemon Go-Themed Campaign Helps Find Missing People Too
SCORE 4
Average 1,486 Clicks Pub: Sep 28, 16
Viral Game Charity Campaigns
This Pokemon Go-Themed Campaign Helps Find Missing People Too
British charity Missing People leveraged the immense popularity of VR game Pokemon Go to help raise awareness of missing persons. The philanthropic organization partnered with the Bartle Bogle... [More]
Fake News-Testing Games - Factitious Tests Players' Ability to Detect False News Articles
SCORE 6.3
This Year and Warm 277 Clicks Pub: Jul 5, 17
Fake News-Testing Games
Factitious Tests Players' Ability to Detect False News Articles
With fake news dominating social media and other online platforms, it is becoming increasingly difficult for consumers to differentiate between what is real and what isn’t – and the... [More]
Positivity-Focused Political Games - This Game Aims to Promote the Spread of Good Deeds
SCORE 2.8
This Year and Mild 160 Clicks Pub: Dec 29, 16
Positivity-Focused Political Games
This Game Aims to Promote the Spread of Good Deeds
After an intense election where name-calling, lying and bullying was often seen in the behavior of someone who will soon be President of the United States, this political game was created to spread... [More]
Card Game Holiday Campaigns - Cards Against Humanity Saves America is a Political Campaign
SCORE 3.4
This Week and Mild 23 Clicks Pub: Nov 18, 17
Card Game Holiday Campaigns
Cards Against Humanity Saves America is a Political Campaign
Combining both political and promotional holiday campaigning, Cards Against Humanity Saves America is a unique initiative that aims to make Donald Trump’s political agenda more difficult to... [More]
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