Concealer Infusion

Foundation and concealer products are being infused with vitamins

Implications - Makeup products designed to conceal skin imperfections are now being formulated with vitamins to actually treat those imperfections. This shift offers convenience-focused consumers the multi-functional products they seek out, while giving brands a key selling point that they can leverage.
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
55,005 Total Clicks
Apr 17 - Nov 17
Fresh and Average
FashionMarketingCosmeticsBranding
Featured Examples
Male-Targeted Concealers - Menaji's CAMO Makeup Concealer for Men is Simple to Apply
SCORE 7.2
This Year and Warm 764 Clicks Pub: Aug 9, 17
Male-Targeted Concealers
Menaji's CAMO Makeup Concealer for Men is Simple to Apply
Makeup for men has become a far less taboo topic with more guys embracing the stuff to help them look their best, which is why the Menaji CAMO makeup concealer for men comes as an effective new... [More]
Vitamin-Infused Foundations - The Vitalist Healthy Elixir Foundation Covers Blemishes and Heals Them
SCORE 7.3
This Year and Warm 792 Clicks Pub: Apr 18, 17
Vitamin-Infused Foundations
The Vitalist Healthy Elixir Foundation Covers Blemishes and Heals Them
As competition between makeup brands continues to increase, they are more frequently infusing unique ingredients into standard makeup products in order to make them stand out—and CoverGirl&#... [More]
Rebooted Concealer Collections - Benefit Cosmetics Has Added New Products to its Boi-ing Line
SCORE 4.3
This Year and Average 163 Clicks Pub: Aug 11, 17
Rebooted Concealer Collections
Benefit Cosmetics Has Added New Products to its Boi-ing Line
Benefit Cosmetics has added three new concealers to its best-selling Boi-ing line. Boi-ing is an industrial-strength concealer that helped make Benefit the global brand it is known as today. It has... [More]
Long-Lasting Concealer-Foundation Hybrids - The Stila All Day Foundation Covers Up Imperfections
SCORE 4.4
This Year and Average 130 Clicks Pub: Jul 6, 17
Long-Lasting Concealer-Foundation Hybrids
The Stila All Day Foundation Covers Up Imperfections
The new Stila All Day Foundation and Concealer offers the perfect solution to people with oily skin, who find that their makeup tends to slide off throughout the day – particularly when it is warm... [More]
Quantcast