Foundation and concealer products are being infused with vitamins
Implications - Makeup products designed to conceal skin imperfections are now being formulated with vitamins to actually treat those imperfections. This shift offers convenience-focused consumers the multi-functional products they seek out, while giving brands a key selling point that they can leverage.
Workshop Question - How can your brand cater to convenience-minded consumers in a way that enhances rather than cheapens its products/services?
Trend Themes
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Vitamin-infused Foundations — Makeup brands are infusing their foundation products with vitamins to offer consumers multi-functional products that treat skin imperfections while covering them.
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Long-lasting Concealer-foundation Hybrids — Makeup brands are offering new solutions by creating long-lasting concealer-foundation hybrids that cater to oily skin type consumers, containing bio-available vitamins, minerals and antioxidants.
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Male-targeted Concealers — Men's make-up brands are introducing concealer that helps men cover-up imperfections without looking like they're wearing makeup, vitamin-infused and hypoallergenic option to make it suitable for skin types of all kinds.
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Rebooted Concealer Collections — Makeup brands are rebooting their existing concealer lines by adding different formulations to address different skin concerns, offering choices that cater to every possible skin worry.
Industry Implications
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Makeup & Cosmetics — Makeup and cosmetics companies can infuse new and unique ingredients into their formulations to make them stand out in a crowded and competitive market.
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Male Grooming — Men's grooming companies can offer new and unique make-up products catered specifically to male consumers.
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Skincare — Skincare companies can incorporate makeup products that contain bio-available vitamins, minerals and antioxidants to treat skin while covering visible imperfections and promote better-looking skin.
