Benefit Cosmetics Has Added New Products to its Boi-ing Line
Mary Van Puymbroeck — August 11, 2017 — Marketing
References: benefitcosmetics & byrdie
Benefit Cosmetics has added three new concealers to its best-selling Boi-ing line.
Boi-ing is an industrial-strength concealer that helped make Benefit the global brand it is known as today. It has a full-coverage formula that is known for naturally concealing even the toughest dark circles. Now with three new formulations, there is a concealer coverage for every possible skin worry.
Its Brightening Concealer is great for correcting dark undertones and brightening the complexion with a radiant finish, whereas the Boi-ing Airbrush Concealer is perfect for hiding unevenness, blemishes, fine-lines and dark circles with a lighter coverage. Finally, the Boi-ing Hydrating Concealer is fantastic for diffusing dark circles, fine lines and puffiness with its Vitamin E-infused formula that doesn't settle into fine lines and wrinkles.
With the new additions to the Boi-ing line, Benefit is able to leverage a well-known and loved product into sales growth.
Boi-ing is an industrial-strength concealer that helped make Benefit the global brand it is known as today. It has a full-coverage formula that is known for naturally concealing even the toughest dark circles. Now with three new formulations, there is a concealer coverage for every possible skin worry.
Its Brightening Concealer is great for correcting dark undertones and brightening the complexion with a radiant finish, whereas the Boi-ing Airbrush Concealer is perfect for hiding unevenness, blemishes, fine-lines and dark circles with a lighter coverage. Finally, the Boi-ing Hydrating Concealer is fantastic for diffusing dark circles, fine lines and puffiness with its Vitamin E-infused formula that doesn't settle into fine lines and wrinkles.
With the new additions to the Boi-ing line, Benefit is able to leverage a well-known and loved product into sales growth.
Trend Themes
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Customizable Concealer Formulas — Creating concealers with customizable formulas that address specific skin concerns presents a disruptive innovation opportunity.
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Multi-functional Concealers — Developing concealers that serve multiple purposes, such as correcting undertones, brightening complexions, and hiding blemishes, opens up disruptive innovation possibilities.
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Innovative Concealer Ingredients — Exploring and incorporating innovative ingredients, like Vitamin E-infused formulas, into concealers that provide additional skincare benefits can lead to disruptive innovation in the cosmetics industry.
Industry Implications
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Cosmetics — The cosmetics industry can benefit from embracing customizable concealer formulas to cater to diverse customer needs and enhance product offerings.
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Skincare — The skincare industry can explore the development of multi-functional concealers infused with beneficial ingredients to offer products that combine makeup and skincare benefits.
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Beauty Retail — Beauty retailers have the opportunity to showcase and sell the new concealer collections, tapping into the demand for innovative and multipurpose makeup products.
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