Benefit Cosmetics has added three new concealers to its best-selling Boi-ing line.
Boi-ing is an industrial-strength concealer that helped make Benefit the global brand it is known as today. It has a full-coverage formula that is known for naturally concealing even the toughest dark circles. Now with three new formulations, there is a concealer coverage for every possible skin worry.
Its Brightening Concealer is great for correcting dark undertones and brightening the complexion with a radiant finish, whereas the Boi-ing Airbrush Concealer is perfect for hiding unevenness, blemishes, fine-lines and dark circles with a lighter coverage. Finally, the Boi-ing Hydrating Concealer is fantastic for diffusing dark circles, fine lines and puffiness with its Vitamin E-infused formula that doesn't settle into fine lines and wrinkles.
With the new additions to the Boi-ing line, Benefit is able to leverage a well-known and loved product into sales growth.
What's Driving This Trend
- Customizable Concealer Formulas
- Creating concealers with customizable formulas that address specific skin concerns presents a disruptive innovation opportunity.
- Multi-functional Concealers
- Developing concealers that serve multiple purposes, such as correcting undertones, brightening complexions, and hiding blemishes, opens up disruptive innovation possibilities.
- Innovative Concealer Ingredients
- Exploring and incorporating innovative ingredients, like Vitamin E-infused formulas, into concealers that provide additional skincare benefits can lead to disruptive innovation in the cosmetics industry.
Who This Affects Most
- Cosmetics
- The cosmetics industry can benefit from embracing customizable concealer formulas to cater to diverse customer needs and enhance product offerings.
- Skincare
- The skincare industry can explore the development of multi-functional concealers infused with beneficial ingredients to offer products that combine makeup and skincare benefits.
- Beauty Retail
- Beauty retailers have the opportunity to showcase and sell the new concealer collections, tapping into the demand for innovative and multipurpose makeup products.
