Benefit Cosmetics has added three new concealers to its best-selling Boi-ing line.
Boi-ing is an industrial-strength concealer that helped make Benefit the global brand it is known as today. It has a full-coverage formula that is known for naturally concealing even the toughest dark circles. Now with three new formulations, there is a concealer coverage for every possible skin worry.
Its Brightening Concealer is great for correcting dark undertones and brightening the complexion with a radiant finish, whereas the Boi-ing Airbrush Concealer is perfect for hiding unevenness, blemishes, fine-lines and dark circles with a lighter coverage. Finally, the Boi-ing Hydrating Concealer is fantastic for diffusing dark circles, fine lines and puffiness with its Vitamin E-infused formula that doesn't settle into fine lines and wrinkles.
With the new additions to the Boi-ing line, Benefit is able to leverage a well-known and loved product into sales growth.