Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Bed Bath & Beyond is Debuting a New Store Format in Brooklyn

 - Jan 11, 2017
References: & chainstoreage
The well-known homeware chain store Bed Bath & Beyond is opening a new store format in Brooklyn, New York that will create more of an experience for those who visit it.

The purpose of the new store seems to be such that upon visiting, customers will want to spend some time exploring all the shops and services the space offers. The store will be called 'Beyond at Liberty View' and will house a Bed Bath & Beyond, Face Values, buybuy Baby and Cost Plus World Market. It will also feature a food hall that serves casual cuisine and locally brewed craft beers and wines. Additionally, the store will feature interactive and digital tools for customers to take advantage of in order to make their shopping experience more personal.

This new store format works to expand this brand's reach and makes it more competitive with similar companies like IKEA.