The well-known homeware chain store Bed Bath & Beyond is opening a new store format in Brooklyn, New York that will create more of an experience for those who visit it.
The purpose of the new store seems to be such that upon visiting, customers will want to spend some time exploring all the shops and services the space offers. The store will be called 'Beyond at Liberty View' and will house a Bed Bath & Beyond, Face Values, buybuy Baby and Cost Plus World Market. It will also feature a food hall that serves casual cuisine and locally brewed craft beers and wines. Additionally, the store will feature interactive and digital tools for customers to take advantage of in order to make their shopping experience more personal.
This new store format works to expand this brand's reach and makes it more competitive with similar companies like IKEA.