Category
Lifestyle
Assisted Choices
Trend cluster
Category
Juiced
Protein
Juice brands emphasize the protein content of their beverages.
4.6
Trend score
Trend
What is the Juiced Protein trend?
Juiced Protein: With protein always being a high seller in the health food industry, brands that offer fresh juices are now emphasizing protein content in their products.This shift highlights the ongoing necessity for brands to adopt marketable keywords into their products, catering to consumers' desire for a combination of novelty and familiarity in their purchase decisions.
Trend themes
Themes within the Juiced Protein trend
Three behaviours holding the trend together01
Protein Emphasis in Juices
Juice brands are now emphasizing protein content in their products, which highlights the ongoing necessity for brands to adopt marketable keywords into their products.
02
Citrus-infused Beverages
Citrus flavors have become popular in the food and beverage industry, appealing to consumers who seek tastes that are bold, exotic and sophisticated, without sacrificing any health benefits.
03
Probiotic Functional Beverages
Many consumers are looking for beverages and snacks enriched with probiotics for convenient on-the-go enjoyment, leading to an emergence of probiotic smoothies and drinks.
Industry implications
What the Juiced Protein trend means for industry
Where the trend changes the playbookFor
Health and Wellness
These trends are primarily within the health and wellness industry, catering to consumers looking for nutritious and healthy beverage options.
For
Functional Beverages
These trends are relevant to the functional beverage industry, which offers drinks that provide health benefits beyond mere refreshment.
For
Subscription Services
Subscription services, such as the Beacon Blend juice subscription, tap into the growing demand for convenience in health and wellness products.
Workshop question
How can your brand take one of its older offerings and translate it into pared down, palatable keywords?
Trend signals
Trend signals for Juiced Protein
Trend score 4.6 out of 10, from popularity 66%, activity 65%, freshness 8%.
Popularity66%
Activity65%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Juiced Protein trend
5 featured examples from Jul 13, 2016 to Sep 23, 2017CategoryLifestyle
Fiber-Infused Chia Juices
This Juice Subscription Service Offers Dynamic Ingredients
Opportunity to introduce fiber-infused juices as a new and healthier category within the beverage market.
CategoryLifestyle
Cold-Pressed Chia Seed Drinks
These Cold-Pressed Juices are Packed with Superfood Ingredients
The beverage industry can expand its product line to include healthy, nutrient-dense superfood beverages.
CategoryLifestyle
Citrusy Sugarcane Drinks
Sugarcane Island Blends Its Sugarcane Juice with Lime
Major opportunity for the beverage industry to experiment with citrus-infused and alternative plant-based or nature-sourced water products.
CategoryLifestyle
Blue Algae Juices
Juice Generation's 'Holy Water' Features the Protein-Rich 'Blue Majik'
The trend of blue algae beverages and the use of protein-rich Blue Majik in such beverages provides opportunities for beverage companies to offer function-focused options with uni…
CategoryLifestyle
Bottled Probiotic Smoothies
Evolution Fresh Launched a New Line of Premium, Functional Beverages
Incorporating functional ingredients like probiotics into cold-pressed juices and smoothies to cater to health-conscious consumers.
