Category
Autos
Racing Homage
Trend cluster
Category
Automotive
Aesthete
Fashion brands leverage the cultural and aesthetic appeal of carmakers.
5.4
Trend score
Trend
What is the Automotive Aesthete trend?
Automotive Aesthete: The automotive and fashion industries have always been closely connected through a shared reliance on elegant design. Fashion and auto brands have thus made the connection official, with clothing, accessories, and even furnishing that is directly inspired by various auto brands' styles. This convergence shows the importance of brands' willingness to consider consumer interests outside of their own narrow industries when ideating new products.
Trend themes
Themes within the Automotive Aesthete trend
Three behaviours holding the trend together01
Automotive-Fashion Collaboration
The convergence between automotive and fashion industries through collaborations and product lines show the importance of considering consumer interests outside their industry for ideating new products.
02
Limited-Edition Auto-Inspired Products
Brands are releasing highly desirable, limited-edition products inspired by cars, such as watches, sunglasses, and lounge chairs, which merges design aesthetics and technical expertise.
03
Retro Car Clothing Collections
Car retro styles are inspiring fashion collections, catering to both car enthusiasts and lovers of vintage collectibles, appealing to both industries.
Industry implications
What the Automotive Aesthete trend means for industry
Where the trend changes the playbookFor
Automotive
Automotive industry professionals can invest in collaborations and new product lines to reach new target markets outside their industry.
For
Fashion
Fashion business professionals can explore opportunities to work with automotive brands to create fashion lines inspired by cars, which can attract car enthusiasts as consumers.
For
Luxury Goods
Luxury goods businesses have an opportunity to create limited-edition products inspired by cars, merging high-quality materials with iconic car designs.
Workshop question
What's an adjacent industry that your consumers are also engaged with? How could you capitalize on that with your own product or service?
Trend signals
Trend signals for Automotive Aesthete
Trend score 5.4 out of 10, from popularity 74%, activity 81%, freshness 8%.
Popularity74%
Activity81%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Automotive Aesthete trend
4 featured examples from May 26 to Nov 21, 2017CategoryFashion
Car-Inspired One-Off Watches
The Urwerk x Laurent Ferrier Arpal One Watch is Limited to One Unit
The luxury watch industry can benefit from the trend of limited-edition watches with unique and stylish designs that appeal to collectors and enthusiasts.
CategoryAutos
Auto-Inspired Lounge Chairs
The Design of the 'Velar' Chair Takes Inspiration from Range Rover
Furniture companies can explore collaborations with automotive brands to create unique and stylish products.
CategoryAutos
Retro Car Clothing Collaborations
SSENSE's KAR / L’ART DE L’AUTOMOBILE Range is Ferrari-Inspired
Fashion brands can leverage the popularity of retro car clothing collaborations to attract car enthusiasts and expand their product lines.
CategoryAutos
Grand Prix Sunglasses Collaborations
Ray-Ban Has Released a Collection with Scuderia Ferrari
Eyewear industry can leverage collaborations with sports teams to create exclusive and premium collections.
