Fashion brands leverage the cultural and aesthetic appeal of carmakers
Implications - The automotive and fashion industries have always been closely connected through a shared reliance on elegant design. Fashion and auto brands have thus made the connection official, with clothing, accessories, and even furnishing that is directly inspired by various auto brands' styles. This convergence shows the importance of brands' willingness to consider consumer interests outside of their own narrow industries when ideating new products.
Workshop Question - What's an adjacent industry that your consumers are also engaged with? How could you capitalize on that with your own product or service?
Trend Themes
1. Automotive-fashion Collaboration - The convergence between automotive and fashion industries through collaborations and product lines show the importance of considering consumer interests outside their industry for ideating new products.
2. Limited-edition Auto-inspired Products - Brands are releasing highly desirable, limited-edition products inspired by cars, such as watches, sunglasses, and lounge chairs, which merges design aesthetics and technical expertise.
3. Retro Car Clothing Collections - Car retro styles are inspiring fashion collections, catering to both car enthusiasts and lovers of vintage collectibles, appealing to both industries.
Industry Implications
1. Automotive - Automotive industry professionals can invest in collaborations and new product lines to reach new target markets outside their industry.
2. Fashion - Fashion business professionals can explore opportunities to work with automotive brands to create fashion lines inspired by cars, which can attract car enthusiasts as consumers.
3. Luxury Goods - Luxury goods businesses have an opportunity to create limited-edition products inspired by cars, merging high-quality materials with iconic car designs.
4 Featured, 36 Examples:
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Date Range:
May 17 — Nov 17
Trending:
Hot
Consumer Insight Topics:
