Privileged Philanthropy

People with higher incomes seek out convenient ways to donate

Implications - Those with class privilege and wealth are seeking out ways to donate via platforms that are less time-consuming and/or directly related to maintaining their lifestyles. This shift caters to affluent consumers' desire to meet their personal philanthropic goals, without inconveniencing ways of life that they have grown accustomed to.
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
123,281 Total Clicks
Dec 15 - Dec 17
This Year and Mild
MarketingBusinessLuxury
Featured Examples
Philanthropic Fashion Brands - Nonich is Looking to Change the Perception of Luxury Fashion
SCORE 6.2
This Year and Warm 635 Clicks Pub: Dec 27, 17
Philanthropic Fashion Brands
Nonich is Looking to Change the Perception of Luxury Fashion
Nonich is a fashion brand that was created by two teenagers who just began college, and the brand has quickly grown to success with its Japanese streetwear, Western European and Americana... [More]
Crystal-Studded Water Bottles - These Luxury Water Bottles are Decorated with Swarovski Crystals
SCORE 5.9
This Year and Warm 2,002 Clicks Pub: Oct 1, 17
Crystal-Studded Water Bottles
These Luxury Water Bottles are Decorated with Swarovski Crystals
Made with crystals from Swarovski, these luxury water bottles not only look pretty, they also provide more than a month of clean drinking water to someone in need and 100% of the net profits from... [More]
Penalizing Fitness Apps - The Fitbit-Connected 'Lazy Jar' Keeps Users Accountable on Fitness Goals
SCORE 4.9
This Year and Average 368 Clicks Pub: Oct 6, 17
Penalizing Fitness Apps
The Fitbit-Connected 'Lazy Jar' Keeps Users Accountable on Fitness Goals
In the same way that one adds money to a sweat jar when a curse word has been spoken, Lazy Jar is an app that has users pay for failing to meet their fitness goals. The aim of the Fitbit-connected... [More]
Charitable Travel Platforms - Bedforest is an Online Booking Service That Fuses Travel and Charity
SCORE 2.8
Mild 249 Clicks Pub: Dec 9, 15
Charitable Travel Platforms
Bedforest is an Online Booking Service That Fuses Travel and Charity
‘Bedforest’ allows people to book a vacation rental in Indonesia and do charity at the same time. Indonesia is not just Bali. It’s an archipelago that spans three time zones.... [More]
Privilege-Dispersing Initiatives - Resource Generation Encourages Charity Among Wealthy Millennials
SCORE 2.7
This Year and Mild 70 Clicks Pub: Nov 21, 17
Privilege-Dispersing Initiatives
Resource Generation Encourages Charity Among Wealthy Millennials
Resource Generation is a unique charitable initiative that aims to make the world a better place by mobilizing wealthy and privileged Millennial-aged individuals in the United States to donate and... [More]
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