Privileged Philanthropy

People with higher incomes seek out convenient ways to donate

Implications - Those with class privilege and wealth are seeking out ways to donate via platforms that are less time-consuming and/or directly related to maintaining their lifestyles. This shift caters to affluent consumers' desire to meet their personal philanthropic goals, without inconveniencing ways of life that they have grown accustomed to.
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
110,222 Total Clicks
Dec 15 - Apr 18
This Year and Mild
MarketingBusinessLuxury
Featured Examples
Charitable Fashion Pop-Ups - Harrods' Launched 'Fashion Re-Told' with the NSPCC to Benefit Charity
SCORE 7.6
This Year and Hot 421 Clicks Pub: Apr 13, 18
Charitable Fashion Pop-Ups
Harrods' Launched 'Fashion Re-Told' with the NSPCC to Benefit Charity
In partnership with the NSPCC, luxury department store Harrods has opened its first-ever charity pop-up shop by the name of ‘Fashion Re-Told.’ The standalone store has been set up in a... [More]
Family-Focused Voluntourism - The Service Trip to the Ecuadorian Amazon Helps Developing Communities
SCORE 4
Mild 720 Clicks Pub: Jan 14, 16
Family-Focused Voluntourism
The Service Trip to the Ecuadorian Amazon Helps Developing Communities
If you want to go on a family vacation that will be a life-changing experience and give back in a very meaningful way, this Me to We family service trip is an excellent option. The volunteer trip to... [More]
Charitable Travel Platforms - Bedforest is an Online Booking Service That Fuses Travel and Charity
SCORE 2.8
Mild 260 Clicks Pub: Dec 9, 15
Charitable Travel Platforms
Bedforest is an Online Booking Service That Fuses Travel and Charity
‘Bedforest’ allows people to book a vacation rental in Indonesia and do charity at the same time. Indonesia is not just Bali. It’s an archipelago that spans three time zones.... [More]
Privilege-Dispersing Initiatives - Resource Generation Encourages Charity Among Wealthy Millennials
SCORE 2.3
This Year and Untested 85 Clicks Pub: Nov 21, 17
Privilege-Dispersing Initiatives
Resource Generation Encourages Charity Among Wealthy Millennials
Resource Generation is a unique charitable initiative that aims to make the world a better place by mobilizing wealthy and privileged Millennial-aged individuals in the United States to donate and... [More]
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