Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cannabis
Relief
Topical pain relief products are infused with cannabis to maximize effectiveness.
2.9
Trend score
Trend
What is the Cannabis Relief trend?
Cannabis Relief: The inclusion of CBD and THC in topical pain relief products serves consumers who are experiencing muscle tension, for those who are more hesitant to achieve this relief through smoking cannabis. The use of the medicinal plant in topical relief products offers the benefits of enhanced function, along with marketability.
Trend themes
Themes within the Cannabis Relief trend
Three behaviours holding the trend together01
Transdermal Cannabis
The inclusion of CBD and THC in topical pain relief products serves consumers who are experiencing muscle tension, for those who are more hesitant to achieve this relief through smoking cannabis.
02
Personalized Ratios
Papa & Barkley's makes a pain patch that offers a mess-free alternative to topical lotions, oils and creams with different ratios of CBD and THC.
03
Natural Muscle Relaxants
Native Atlas is a skincare brand specializing in organic remedies like its sore muscle cream that helps to relax and heal tired muscles post workout.
Industry implications
What the Cannabis Relief trend means for industry
Where the trend changes the playbookFor
Cannabis Industry
The cannabis industry is quickly expanding with new innovations in topical pain relief products like the ones listed here.
For
Personal Care
The personal care industry is responding to consumer demand for natural health and wellness products as evidenced in the organically sourced ingredients found in many CBD-infused pain relief products.
For
Alternative Healthcare
Alternative healthcare continues to expand as consumers seek drug-free, non-invasive solutions that provide effective pain relief and cater to their individual needs.
Workshop question
How can your brand add a marketable element to one of its more traditional products/services?
Trend signals
Trend signals for Cannabis Relief
Trend score 2.9 out of 10, from popularity 45%, activity 33%, freshness 8%.
Popularity45%
Activity33%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cannabis Relief trend
5 featured examples from Nov 22, 2016 to Mar 29, 2018CategoryLifestyle
Cannabis Pain Patches
Papa and Barkley Makes Pain Relief Patches with Varying Ratios of CBD & THC
Cannabis-based pain relief patches offer a new segment to the growing health and wellness industry and its consumers.
CategoryLifestyle
Relieving Cannabis Sprays
Apothecanna's Relieving Body Spray Targets "Severe Pain and Discomfort"
The CBD/hemp industry could expand its product offerings by developing more topical products with organic essential oils and plant-based ingredients for pain relief
CategoryLifestyle
Cannabis-Infused Pain Remedies
This Topical Oil Relieves Tension With Natural Additives
Opportunity for cannabis businesses to focus on pain relief products and expand their portfolio to cater to consumers looking for natural alternatives to traditional pharmaceutica…
CategoryFashion
Healing Muscle Rubs
This Product by Native Atlas Relaxes and Relieves Sore Muscles
Disruptive innovation opportunity: Introduce new product lines with unique formulas and packaging to stand out in the competitive skincare industry.
CategoryLifestyle
Fast-Acting Topical Creams
CanniMed's Cannabis-Infused Cream Offers Effective Pain Relief
An opportunity for pharmaceutical companies to develop cannabis-infused topical creams as a more effective and safe alternative to traditional pain relief medications.
