Jelly-based cosmetics become the go-to for sensitive skin
Implications - Skincare brands are offering jelly-based cosmetics that are perfectly formulated for those with sensitive skin. The moisturizing properties of jelly, as well as its relatively cool temperature, is able to soothe the skin in matters of cleansing and moisturizing more effectively than its liquidy counterparts. The products cater to consumers who prioritize self care, while optimizing functionality and consumer experience.
Workshop Question - How can your brand optimize experience for its consumers that require specialized attention?
Trend Themes
1. Jelly-based Cosmetics - Skincare brands are offering jelly-based cosmetics that are perfectly formulated for those with sensitive skin.
2. Distinctly Textured Products - Brands are creating unique and distinct textures to differentiate themselves in an overrun market.
3. Combination of Natural Ingredients - Brands are using a combination of natural ingredients to provide a range of benefits to consumers, such as clearing and brightening skin.
Industry Implications
1. Skincare - The skincare industry is embracing jelly-based and natural ingredient products.
2. Travel - Non-liquid and easy-to-use jelly-based skincare products are ideal for the travel industry.
3. Beauty and Cosmetics - Distinct textures are a trend in the beauty and cosmetics industry.
