Category
Fashion
Scaled Restraint
Trend cluster
Category
Soothing
Jelly
Jelly-based cosmetics become the go-to for sensitive skin.
3.3
Trend score
Trend
What is the Soothing Jelly trend?
Soothing Jelly: Skincare brands are offering jelly-based cosmetics that are perfectly formulated for those with sensitive skin. The moisturizing properties of jelly, as well as its relatively cool temperature, is able to soothe the skin in matters of cleansing and moisturizing more effectively than its liquidy counterparts. The products cater to consumers who prioritize self care, while optimizing functionality and consumer experience.
Trend themes
Themes within the Soothing Jelly trend
Three behaviours holding the trend together01
Jelly-based cosmetics
Skincare brands are offering jelly-based cosmetics that are perfectly formulated for those with sensitive skin.
02
Distinctly textured products
Brands are creating unique and distinct textures to differentiate themselves in an overrun market.
03
Combination of natural ingredients
Brands are using a combination of natural ingredients to provide a range of benefits to consumers, such as clearing and brightening skin.
Industry implications
What the Soothing Jelly trend means for industry
Where the trend changes the playbookFor
Skincare
The skincare industry is embracing jelly-based and natural ingredient products.
For
Travel
Non-liquid and easy-to-use jelly-based skincare products are ideal for the travel industry.
For
Beauty and cosmetics
Distinct textures are a trend in the beauty and cosmetics industry.
Workshop question
How can your brand optimize experience for its consumers that require specialized attention?
Trend signals
Trend signals for Soothing Jelly
Trend score 3.3 out of 10, from popularity 50%, activity 39%, freshness 8%.
Popularity50%
Activity39%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Soothing Jelly trend
5 featured examples from Jun 1 to Dec 4, 2017CategoryMarketing
Jelly Based Charcoal Cleansers
boscia's Jelly Ball Cleanser is Ideal for Any Skin Type
The beauty industry can capitalize on the growing demand for unique and innovative skincare products, particularly charcoal-based options.
CategoryFashion
Jelly Textured Face Masks
Lush's Jelly Face Masks Offer a Distinct and Playful Texture
Opportunity for the beauty industry to explore and innovate in the realm of face masks.
CategoryFashion
Ginger-Based Jelly Masks
First Aid Beauty's New Mask Clears and Brightens the Skin
The skincare industry should explore the development of innovative jelly-based products that offer unique texture and delivery systems for enhanced customer experience.
CategoryFashion
Moisturizing Jelly Ball Cleansers
The Tsubaki Jelly Ball Cleanses and Hydrates the Skin
The skincare industry can capitalize on the trend of jelly ball cleansers by developing new formulations and textures to cater to different skin types.
CategoryMarketing
Eye-Hydrating Jellies
Estee Lauder's Radiant Eye Jelly Brightens Skin's Appearance
Disruptive innovation opportunity: Exploring new formulations and ingredients to create innovative skincare products that cater to specific skin concerns, such as eye hydration an…
