Plant stem cells are infused into skincare products
Implications - Stem cells are increasingly being infused into skincare products that range from serums to chocolate bars, for the ultimate goal of fighting free radicals and stimulating stem cell growth in the skin. Though this concept has existed for some time now, it is picking up in popularity due to brands' need to offer highlighted, specific benefits to distinguish their skincare products. The use of stem cells offers the functions required for consumers concerned with rising pollution and UV damage, while also featuring a distinct selling point.
Workshop Question - How can your brand better highlight the distinguishing factors or processes in or behind its products/services?
Trend Themes
1. Stem Cell Infused Skincare - Stem cells are being used to fight free radicals and stimulate repair of skin damage in skincare.
2. Personalized Skincare - Brands are focused on catering to specific skincare needs of consumers, with ingredients designed to balance and soothe the skin.
3. Edible Skincare - Brands are creating products that can be ingested that work to improve internal body conditions that lead to skin health and improvement.
Industry Implications
1. Beauty Industry - Beauty industry professionals can take note of these trends to create innovative products that cater to specific needs with a selling point.
2. Wellness Industry - Wellness industry businesses can incorporate edible skincare and natural, plant- or vegan-based products in their product categories that serve wellness and beauty objectives.
3. Personalized Skincare Industry - Industry professionals are encouraged to take note of the growing demand for skincare products designed for specific skin conditions and needs.
