Brands employ emojis as convenient marketing and purchasing tools
Implications - Brands are inserting emojis into their apps, not only as rating systems, but as functional tools that allows consumers to book, donate or pay for various items. This shift serves two benefits – it offers a sense of familiarity and enhances user experience for younger consumers accustomed to communicating with emoji's, while simultaneously streamlining the purchasing process.
Workshop Question - How can your brand adapt to the communication styles of various demographics?
Trend Themes
1. Emojis as Functional Tools - Brands are leveraging emojis as tools for consumers to conveniently make purchases, book services, and donate to causes.
2. Emotional Ratings - Apps are integrating rating systems that reflect user input with emojis to add a more personal and emotional element.
3. Emojis for Engagement - Emojis are being implemented by brands to create a more engaging and interactive experience for users.
Industry Implications
1. Hospitality - Emojis are being used to streamline hotel bookings and meal ordering in the hospitality industry, creating opportunities for more efficient service and a better experience.
2. Finance - Mobile banking apps are implementing emojis to cater to the needs and preferences of Millennials and Gen Z, presenting opportunities for more personalized and emotionally driven financial management services.
3. Social Activism - Browser extensions and social action projects are leveraging emojis to get young people involved in social justice issues, presenting opportunities for more effective and engaging activism initiatives.
6 Featured, 52 Examples:
65,284 Total Clicks
Date Range:
Sep 17 — Dec 17
Trending:
Average
Consumer Insight Topics:
