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Functional Emoji

Brands employ emojis as convenient marketing and purchasing tools

Implications - Brands are inserting emojis into their apps, not only as rating systems, but as functional tools that allows consumers to book, donate or pay for various items. This shift serves two benefits – it offers a sense of familiarity and enhances user experience for younger consumers accustomed to communicating with emoji's, while simultaneously streamlining the purchasing process.
Workshop Question - How can your brand adapt to the communication styles of various demographics?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
54,373 Total Clicks
Date Range:
Sep 17 — Dec 17
Trending:
Average
Consumer Insight Topics:

Featured Examples

Millennial Checking Apps
Millennial Checking Apps
JPMorgan Has Developed a Banking App For Millennial Generations
As the finance world must adapt to the online preferences of Millennials, apps such as Finn by Chase from JPMorgan are being created to suit the needs of this generation. The mobile banking app... MORE
Emoji Hotel Bookings
Emoji Hotel Bookings
Marriott Hotels' Slack Extension Simplifies Hotel Room Booking for Groups
In the past, this hotel chain has been quick to adopt new technologies and incorporate them to suit their hospitality-based needs, and now you can make a hotel room booking simply by sending an emoji.... MORE
Emoji-Based Travel Platforms
Emoji-Based Travel Platforms
KAYAK's New Emoji Search Feature Makes Searches More Engaging
Kayak is travel-planning platform known for helping users create a vacation to remember, and its new emoji search feature makes this process easier than ever. Catering to different lifestyles,... MORE
Emoji-Based Meal Campaigns
Emoji-Based Meal Campaigns
EmojiMeals Uses Emoji Meals to Feed Real Children in Need
EmojiMeals is a Millennial-targeted meal campaign that has people put together virtual plates of food from emojis and donate the amount that the selected items add up to. To participate in the... MORE
Millennial-Friendly Banking Apps
Millennial-Friendly Banking Apps
Users Can Rate Purchases with Emojis in Goldman and Chase's App
Goldman and Chase have introduced a new mobile banking app which positions itself as a finance tool that caters to the needs of Millennials. The app provides the consumer with complete control... MORE
Emoji Activism Extensions
Emoji Activism Extensions
This Social Action Project Shows How to Get Involved with World Issues
This social action project harnesses your passion and turns it into something tangible by focusing on emojis. The Emoji Reaction Project is a browser extension that suggests ways for you to get... MORE

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