The Quiksilver x Aqua Lung Highline Airlift comes as a wetsuit that will provide surfers with a way to stay safe when they hit the water. The wetsuit looks and acts like any versatile piece of equipment to keep surfers agile in the water but will also provide wearers with a floatation device that can be activated if required. This provides an enhanced level of safety for surfers when hitting the waves solo and works by incorporating CO2 cartridges that will inflate the specialized portions to push them to the surface in the event of danger or fatigue.
The Quiksilver x Aqua Lung Highline Airlift wetsuit also works to ensure you stay warm when in the water and is set to be available in store locations in California, Hawaii, Australia and Europe.
Why This Trend Is Growing
- Floatation Device Wetsuits
- Wetsuits integrating floatation devices provide an enhanced level of safety to surfers when hitting the waves solo.
- Co2-activated Safety Features
- Incorporating specialized CO2 cartridges to activate safety features is a disruptive innovation opportunity in the surf industry.
- Versatile Safety Equipment
- Designing versatile equipment that can enhance safety in high-risk scenarios is an innovation opportunity that can be applied to other water sports or outdoor activities.
Industries Being Reshaped
- Surf Industry
- The surf industry can benefit from integrating safety features to its products, such as floatation devices into wetsuits or surfboards.
- Sportswear Industry
- Integrating safety devices into sportswear, such as running vests or life vests for water sports, is a disruptive innovation opportunity in the sportswear industry.
- Outdoor Sports and Recreation Industry
- Innovation opportunities to enhance safety features in outdoor sports and recreation activities, such as hiking or rock climbing, could lead to enhanced products and better experiences for adventurous consumers.
