Category
Lifestyle
Assisted Choices
Trend cluster
Category
Organic
Sneaker
Athletic shoes are being produced with sustainable materials.
4.2
Trend score
Trend
What is the Organic Sneaker trend?
Organic Sneaker: Big brands in the athletic industry are looking to sustainable materials in order to better align with the needs of the environment, rather than with the demands of the fast fashion industry alone. By producing recyclable, upcycled or biodegradable sneakers, these brands are able to better appeal to consumers – not just in regards to style, but in their commitment to a greater cause – aligning with consumers' purpose-motivated purchase decisions.
Trend themes
Themes within the Organic Sneaker trend
Three behaviours holding the trend together01
Sustainable materials
Athletic brands recognize the importance of sustainable materials and turn to eco-friendly solutions, such as biodegradable and upcycled products.
02
Customization and personalization
Brands like Nike give consumers the power to customize their sneakers, making them feel personally connected to the product.
03
3D printing
Sneaker companies explore the possibility of 3D printing technologies in their manufacturing processes, leading to endless design and customization possibilities.
Industry implications
What the Organic Sneaker trend means for industry
Where the trend changes the playbookFor
Athletic footwear
Brands in the athletic footwear industry are making eco-friendly choices by using sustainable materials and adopting innovative manufacturing processes.
For
Fashion
Sneakers made of eco-friendly materials and innovative manufacturing processes reflect the growing concern of consumers for sustainable and ethical fashion.
For
Manufacturing
The adoption of 3D printing and other technologies in the manufacturing processes of the sneaker industry offers various opportunities for innovation and efficiency.
Workshop question
How can your brand insert charitable or eco-related initiatives into its products/services?
Trend signals
Trend signals for Organic Sneaker
Trend score 4.2 out of 10, from popularity 65%, activity 54%, freshness 8%.
Popularity65%
Activity54%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Organic Sneaker trend
7 featured examples from May 7, 2015 to Jul 16, 2018CategoryFashion
Kelp-Based Sustainable Sneakers
The 'AlgiKnit' Shoes are Made from Renewing Biopolymers
The fashion industry has the opportunity to adopt sustainable practices and use renewable materials in their designs.
CategoryFashion
Celebratory Cork Sneakers
Nike Released These Sneakers to Celebrate Golden State's NBA Finals Win
The sports apparel industry can innovate by offering more customizable options for fans to personalize their merchandise.
CategoryFashion
Commemorative Cork Sneakers
The Nike Air Max 90 Cork Model Celebrates 25 Years
The footwear industry can embrace sustainable materials like cork to offer eco-friendly alternatives to consumers.
CategoryEco
Waste-Made Sneakers
Nike Grind is a Material Made Up of the Sportswear Company's Own Trash
Footwear companies can adopt materials similar to Nike Grind to reduce waste and create more sustainable products.
CategoryEco
Recycled Waste-Crafted Sneakers
Ecoalf's Shao Sneakers are Made from Algae and Ocean Plastic
The fashion industry can explore the use of recycled waste materials to create sustainable and environmentally-friendly clothing and accessories.
CategoryEco
Plant-Based Sneakers
Reebok's Cotton + Corn Sneakers Can Be Composted After Use
The footwear industry has the opportunity to explore the use of plant-based materials and circular fashion to meet the demand for sustainable and eco-friendly products.
CategoryFashion
Organically Embellished Sneakers
Reebok's Liquid Speed Models Feature Printed '3D Drawings'
Reebok and AF Group Inc.'s exploration of 3D printing in manufacturing processes presents disruptive innovation opportunities in the footwear industry.
