Ideas
Explore the world's #1 largest database of ideas and innovations, with 457,830 inspiring examples.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,885 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,885 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,203 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 457,830 cutting edge ideas.

Plant-Based Sneakers

Reebok's Cotton + Corn Sneakers Can Be Composted After Use

— April 5, 2017 — Eco
Reebok recently announced a sustainable product initiative called 'Cotton + Corn' that will introduce consumers to plant-based footwear later on this year.

The project from Reebok Future considers three key phases of a product's lifecycle, such as making the footwear out of "things that grow," delivering performance features and offering a way for the product to return to the earth after it has served its primary purpose—Reebok's plant-based Cotton + Corn shoes can be composted after use.

Reebok has announced that the first shoe it will release as part of this initiative will have an upper of organic cotton and a base made from industrially grown, non-food corn. The use of these resources differs greatly from many of the petroleum-based materials used in many popular footwear styles today.
Trend Themes
1. Plant-based Footwear - The trend of using plant-based materials for footwear can disrupt the traditional footwear industry by offering eco-friendly and sustainable options.
2. Circular Fashion - The trend of circular fashion can disrupt the footwear industry by introducing compostable shoes that can be returned to the earth after use, reducing environmental harm.
3. Sustainable Product Lifecycle - The trend of creating sustainable product lifecycle can disrupt the footwear industry by bringing a comprehensive approach to product design and innovation to reduce waste in the entire lifecycle of a product.
Industry Implications
1. Footwear - The footwear industry has the opportunity to explore the use of plant-based materials and circular fashion to meet the demand for sustainable and eco-friendly products.
2. Fashion - The fashion industry has the opportunity to integrate the principles of circularity and sustainability into product development and operations, including footwear.
3. Agriculture - The agriculture industry has the opportunity to explore innovative ways to grow plants, like non-food corn, that are suitable for use in sustainable footwear and other products.
3.9
Score
Popularity
Activity
Freshness