With the holiday season just around the corner, Caffè Latte has rolled out the yuletide packaging for its St. Moritz cup. However, instead of opting for traditional holiday imagery such as snowflakes and evergreens, the brand has chosen a more upscale design.
The new St. Moritz cup features a stylish après-ski design that aims to transport drinkers to the heart of the Swizz Alps. The illustration includes two chic characters standing in front of a stylized, tree-topped mountain. Not only does the design reference the upcoming holiday season, but it also serves as a cool reminder of the icy coffee drink inside.
The chic packaging for Caffè Latte's to-go iced coffee demonstrates how brands can add a festive touch to their products without playing on traditional Christmas imagery.