In order to make a case for the benefits of solar power in the darkest days of Sweden's winter season, the energy company E.ON teamed up with M&C Saatchi Stockholm to create the ultimate solar-powered Christmas display.
The eye-catching light display was created for a real family home in the tiny Swedish town of Sölvesborg. Despite the fact that short winter days mean little time to gather solar energy, the team used E.ON's cutting-edge storage battery as a source of power. Using nothing but solar energy from the battery, the team manged to create a stunning light show set to the tune of 'For a Better Day' by Avicii. When fully illuminated, the show was so bright that it could be seen from miles away.
The solar-powered Christmas stunt cleverly reminds consumers that solar power is still a viable energy source, even in the dead of winter.
Key Themes Behind This Trend
- Solar-powered Christmas Displays
- The popularity of solar-powered Christmas displays will increase, creating market opportunities for renewable energy companies.
- Renewable Energy Storage
- The use of renewable energy storage technology will become more prevalent, leading to innovation opportunities in battery manufacturing and energy management systems.
- Seasonal Advertising Campaigns
- More companies will use seasonal advertising campaigns to promote sustainable products and practices, presenting opportunities for creative marketing agencies and sustainable businesses.
Where This Applies
- Renewable Energy
- Renewable energy companies can capitalize on the increasing popularity of solar-powered Christmas displays and promote more sustainable holiday traditions.
- Battery Manufacturing
- Battery manufacturing companies have the opportunity to innovate and create more efficient storage solutions for renewable energy sources.
- Marketing and Advertising
- Marketing and advertising agencies can work with sustainable businesses to create seasonal campaigns that promote environmentally friendly products and practices.
