The delight of creating dazzling holiday light displays clashes with the burden of big electrical bills, deterring some households from fully indulging in extravagant decorations—and the Truly Keep It Light Holiday Edition contest was created to remedy this.
100 fans will receive $350 via Venmo to cover the cost of their holiday utility bills, décor or even solar-powered lights to help cut future costs. One grand prize winner will get an energy-efficient display for the 2024 holiday season, complete with cutting-edge LED and solar technology. What's more, the display will be unveiled with a lighting ceremony for the whole neighborhood, complete with a Truly toast and a musical performance.
This contest is an extension of the hard seltzer brand's Keep It Light campaign, which is all about helping fans find joy and the lighter side of life.
Key Themes Behind This Trend
- Energy-efficient Holiday Displays
- Creating energy-efficient holiday displays can help reduce utility bills and promote sustainability.
- Solar-powered Decorations
- Using solar-powered lights and decorations can lower energy consumption and provide cost savings.
- Utility Bill Coverage
- Covering holiday utility bills can relieve financial burden and encourage households to indulge in extravagant decorations.
Where This Applies
- Hard Seltzer
- The hard seltzer industry can partner with utility companies to promote energy-efficient holiday displays and provide financial incentives.
- Lighting Technology
- The lighting technology industry can develop cutting-edge LED and solar technology for energy-efficient holiday displays.
- Event Planning
- Event planning companies can organize lighting ceremonies and neighborhood festivities to unveil energy-efficient holiday displays.
