Brands design products made to keep users away from their phones
Implications - Brands are designing products that were created for the specific purpose of keeping users away from their phones, and allowing them to be more productive in reality. While in the past these forms of "digital detox" have taken place via experiences or phone locking systems, emerging products aim to lure users away from their phones on a day-to-day basis. As consumers seek to balance both the physical and virtual worlds they exist in, these products offer them some time away from the former, without the inconvenience associated with all-in detoxes.
Workshop Question - How can your brand contribute to consumers' desire for balanced lifestyles?
Trend Themes
1. Digital Detoxification - Creating products and services that assist consumers in reducing their screen time creating opportunities for simple solutions aimed at improving their digital lives.
2. Analog Productivity Solutions - Revisiting analog tools and products to help disconnect from digital devices and promote productivity in a clean and simple manner.
3. Screen-blocking Technology - Innovations for completely blocking screens, specifically LCD and LED from users' vision aims towards reducing distraction and promoting the right balance in life.
Industry Implications
1. Health and Wellness - Opportunities in developing innovative, tech-based solutions that reduce the digital stress on people.
2. Design - Opportunities in crafting effective analog and screen-blocking tools that help people maintain balance and disconnect from their digital devices.
3. Consumer Electronics - Creating innovative products that help consumers balance their digital and physical lives.
5 Featured, 45 Examples:
93,594 Total Clicks
Date Range:
Sep 16 — Oct 18
Trending:
Mild
Consumer Insight Topics:
