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Digitized Detox

Brands design products made to keep users away from their phones

Implications - Brands are designing products that were created for the specific purpose of keeping users away from their phones, and allowing them to be more productive in reality. While in the past these forms of "digital detox" have taken place via experiences or phone locking systems, emerging products aim to lure users away from their phones on a day-to-day basis. As consumers seek to balance both the physical and virtual worlds they exist in, these products offer them some time away from the former, without the inconvenience associated with all-in detoxes.
Workshop Question - How can your brand contribute to consumers' desire for balanced lifestyles?
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
83,777 Total Clicks
Date Range:
Sep 16 — Oct 18
Trending:
Mild
Consumer Insight Topics:

Featured Examples

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