Trend cluster
Category

Digitized
Detox

Brands design products made to keep users away from their phones.

Analog App Creation ToolsSmartphone Sleeping BagsSmartphone-Storing Productivity LampsScreen-Blocking SunglassesDigital Detoxing Bath Soaks

Trend

What is the Digitized Detox trend?

Digitized Detox: Brands are designing products that were created for the specific purpose of keeping users away from their phones, and allowing them to be more productive in reality. While in the past these forms of "digital detox" have taken place via experiences or phone locking systems, emerging products aim to lure users away from their phones on a day-to-day basis. As consumers seek to balance both the physical and virtual worlds they exist in, these products offer them some time away from the former, without the inconvenience associated with all-in detoxes.

Trend themes

Themes within the Digitized Detox trend

Three behaviours holding the trend together
01

Digital Detoxification

Creating products and services that assist consumers in reducing their screen time creating opportunities for simple solutions aimed at improving their digital lives.

02

Analog Productivity Solutions

Revisiting analog tools and products to help disconnect from digital devices and promote productivity in a clean and simple manner.

03

Screen-Blocking Technology

Innovations for completely blocking screens, specifically LCD and LED from users' vision aims towards reducing distraction and promoting the right balance in life.

Industry implications

What the Digitized Detox trend means for industry

Where the trend changes the playbook
For

Health and Wellness

Opportunities in developing innovative, tech-based solutions that reduce the digital stress on people.

For

Design

Opportunities in crafting effective analog and screen-blocking tools that help people maintain balance and disconnect from their digital devices.

For

Consumer Electronics

Creating innovative products that help consumers balance their digital and physical lives.

Workshop question

How can your brand contribute to consumers' desire for balanced lifestyles?

Trend signals

Trend signals for Digitized Detox

Trend score 3.0 out of 10, from popularity 45%, activity 38%, freshness 8%.

Popularity45%
Activity38%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific