Micronutrient Marketing

The term "micronutrient" is increasingly being employed to imply health

Implications - Micronutrients are essentially the minerals and vitamins found in natural foods that are vital for human health, and the term is now being used to describe ingredients in both food and beauty-related products as a health conscious consumer-targeted buzzword. The adoption of the term "micronutrient" in the branding and marketing of products offers consumers the distinction they desire from their purchase decisions, without having to alter the product's, or its accompanying campaign's, intended purpose.

Workshop Question - How can your brand create a specific distinction around one of its products/services, without having to alter the fundamentals of that product/service?
SCORE 4.7
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Activity
Freshness
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55,402 Total Clicks
Sep 16 - Dec 17
Average
Featured Examples
Isolated Micronutrient Vegetable Juices - Drink Your Veggies Offers a Healthy Alternative to Juices
SCORE 6.5
Warm 1,801 Clicks Pub: Apr 26, 17
Isolated Micronutrient Vegetable Juices
Drink Your Veggies Offers a Healthy Alternative to Juices
The ‘Drink Your Veggies’ brand was created to function as an alternative to the many fruit juices on the market, both natural and concentrated, that are not always as healthy as they... [More]
Savory-Sweet Seaweed Snacks - gimMe's Seaweed Thins are Crispy, Flavorful and Protein-Rich Treats
SCORE 5.7
Warm 568 Clicks Pub: Dec 1, 17
Savory-Sweet Seaweed Snacks
gimMe's Seaweed Thins are Crispy, Flavorful and Protein-Rich Treats
gimMe recently introduced its Seaweed Thins as a crispy protein- and fiber-rich snack made with premium organic seaweed sourced from the protected ocean waters of South Korea. The gluten-free and... [More]
Anti-Inflammatory Skincare Collections - Marie Veronique Created Solutions with a Holistic Facialist
SCORE 5.9
Warm 557 Clicks Pub: Nov 10, 17
Anti-Inflammatory Skincare Collections
Marie Veronique Created Solutions with a Holistic Facialist
Marie Veronique collaborated on an anti-inflammatory skincare product collection with holistic facialist Kristina Holey that aims to reduce inflammation, which is often caused by stress and can... [More]
Drinkable Skincare Supplements - Skinade's Elixir is Powered by Liquid Collagen and Micronutrients
SCORE 3.8
Mild 486 Clicks Pub: Sep 19, 17
Drinkable Skincare Supplements
Skinade's Elixir is Powered by Liquid Collagen and Micronutrients
Skinade produces an award-winning skincare supplement that leverages the powers of science and nature to promise improved skin in as little as 30 days. As Skinade describes, in just four to six days... [More]
Fragrance-Free Micronutrient Masks - This Marie Veronique Mask is Branded as a "Topical Supplement"
SCORE 3.5
Mild 177 Clicks Pub: Dec 6, 17
Fragrance-Free Micronutrient Masks
This Marie Veronique Mask is Branded as a "Topical Supplement"
When skincare specialist Kristina Holey and Marie-Veronique Nadeau noticed that many consumers were finding their skin irritated and from the inclusion of fragrances and essential oils in skincare... [More]
Micronutrient Nut Butters - The Barney Butter Almond Butter is Flavored with Honey and Flax Seeds
SCORE 1.4
Untested 222 Clicks Pub: Sep 7, 16
Micronutrient Nut Butters
The Barney Butter Almond Butter is Flavored with Honey and Flax Seeds
Barney Butter is a California-based spread brand that utilizes organic and fair trade ingredients along with superfoods such as flax seeds to its nut butters. This is the case of the Almond Butter... [More]
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