Category
Lifestyle
Assisted Choices
Trend cluster
Category
Micronutrient
Marketing
The term "micronutrient" is increasingly being employed to imply health.
3.3
Trend score
Trend
What is the Micronutrient Marketing trend?
Micronutrient Marketing: Micronutrients are essentially the minerals and vitamins found in natural foods that are vital for human health, and the term is now being used to describe ingredients in both food and beauty-related products as a health conscious consumer-targeted buzzword. The adoption of the term "micronutrient" in the branding and marketing of products offers consumers the distinction they desire from their purchase decisions, without having to alter the product's, or its accompanying campaign's, intended purpose.
Trend themes
Themes within the Micronutrient Marketing trend
Three behaviours holding the trend together01
Micronutrient-Infused Products
Consumers seek out ingredients rich in micronutrients, leading brands to incorporate them into food and beauty products.
02
Drinkable Supplements
The trend towards drinkable supplements is driven by the appeal of easy-to-consume and fast-absorbing formulas.
03
Fragrance-Free Skincare
Skin sensitivity concerns have led brands to create fragrance-free products, with ingredients that are nourishing and promote good skin health.
Industry implications
What the Micronutrient Marketing trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Food and beverage companies can incorporate micronutrients into their products to appeal to health-conscious consumers.
For
Beauty and Personal Care
Beauty and personal care brands can create drinkable supplements and topical products that offer fast absorption and nourishment for the skin.
For
Wellness and Health
The trend towards micronutrient-infused and drinkable products appeals to consumers who prioritize health and wellness in their lifestyle.
Workshop question
How can your brand create a specific distinction around one of its products/services, without having to alter the fundamentals of that product/service?
Trend signals
Trend signals for Micronutrient Marketing
Trend score 3.3 out of 10, from popularity 46%, activity 44%, freshness 8%.
Popularity46%
Activity44%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Micronutrient Marketing trend
6 featured examples from Sep 7, 2016 to Dec 6, 2017CategoryLifestyle
Isolated Micronutrient Vegetable Juices
Drink Your Veggies Offers a Healthy Alternative to Juices
Juice manufacturers can capitalize on the trend towards healthier drink options by incorporating more vegetable-based products into their line-up.
CategoryLifestyle
Savory-Sweet Seaweed Snacks
gimMe's Seaweed Thins are Crispy, Flavorful and Protein-Rich Treats
The gimMe Seaweed Thins contribute to the evolving snack foods industry by providing a unique and nutritious option for consumers.
CategoryFashion
Anti-Inflammatory Skincare Collections
Marie Veronique Created Solutions with a Holistic Facialist
The skincare industry has opportunities to develop more anti-inflammatory products that use holistic and biomimetic approaches to reduce inflammation and balance the skin's microb…
CategoryLifestyle
Drinkable Skincare Supplements
Skinade's Elixir is Powered by Liquid Collagen and Micronutrients
Disruptive innovation opportunity: Integrate drinkable skincare supplements into existing skincare routines, providing an alternative and potentially more effective approach to im…
CategoryFashion
Fragrance-Free Micronutrient Masks
This Marie Veronique Mask is Branded as a "Topical Supplement"
Disruptive innovation opportunity: Incorporating fragrance-free formulas, topical supplement positioning, and plant-based ingredients in skincare lines to cater to specific consum…
CategoryLifestyle
Micronutrient Nut Butters
The Barney Butter Almond Butter is Flavored with Honey and Flax Seeds
The food and beverage industry can explore the opportunity to create innovative products that incorporate superfoods into nut butters to cater to health-conscious consumers.
