Panasonic debuts a noise-canceling design at SXSW 2018 that not only stops audio distraction, but limits visual ones as well. The 'Wear Space' concept is a collaborative effort between the electronics brand and Japanese fashion designer Kunihiko Morinaga. The product is specifically designed to foster distraction-free work flow in the open concept office, coffee spaces or in the digital age altogether. The noise-canceling design does not only incorporate audio-blocking headphones, but also "a glorified horse blinder."
The Wear Space product is definitely a response to consumer's "collective concentration deficit." With that in mind, Panasonic also sought out to make a more fashion-forward and visually accessible silhouette for its product through the thoughtful collaboration with a Japanese fashion designer.