The Carex 2011 ad campaign is pretty direct and to the point. Aside from smelling nice, feeling good and looking good (in regards to packaging), people are often most concerned with one thing when it comes to soap: Does it kill bacteria and germs? Yes, Carex soap does. By the looks of these simple yet funny ads, it does so in three ways by squeezing, crushing and cutting.
Conceived by Bangkok-based ad agency McCann Worldgroup, the Carex 2011 ad campaign was photographed and illustrated by Visionary, with creative direction by Supachai Toemtechatpong, art direction by Lerdpong Jaturontrasame and copywriting by Kittisak Prechapanich.
I especially like that the Carex 2011 ad campaign is as clean and pristine as the product itself.