Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

AT&T Finds a Simple Way to Advertise the Waterproof Android Tablet

 - Jan 21, 2013
References: att & ibelieveinadv
AT&T found a simple, clever way to advertise the newest feature for the waterproof Android tablet it's now providing.

Android has become a major player in both the smartphone and tablet market over the last few years and continues to make inroads on the popular iPad. Its newest feature addition is a waterproof casing that will help keep down repair costs for clumsy tablet owners. This isn’t to say the company recommends you dunk your tablet in the bath tub, but if it happens to get some water on it, you’re entire life won’t be over.

The concept for this waterproof Android tablet ad is simple: it has taken the Android mascot, which looks sort of like a little alien or robot, and put a lifebuoy around it. The ad is aptly titled 'Lifesaver.'