The 'GrabMe' App Reminds Homeowners to Use Social Media Safely
Laura McQuarrie — April 13, 2016 — Marketing
'GrabMe' is the name of a fictitious app that was used as part of an awareness-raising stunt.
In order to bring attention to the fact that people commonly overshare on social media and reveal personal details that lead them vulnerable to burglaries, GrabMe was promoted like a real app. Essentially, this app was branded as an app where burglars could log in and access information about empty houses that are ready to be robbed nearby. But when users went to the download site, they were prevented from actually getting their hands on the app.
In a few days, it was all revealed that the GrabMe app was part of a stunt from Generali Insurance to promote better home security by getting the public to think more mindfully about their online practices.
In order to bring attention to the fact that people commonly overshare on social media and reveal personal details that lead them vulnerable to burglaries, GrabMe was promoted like a real app. Essentially, this app was branded as an app where burglars could log in and access information about empty houses that are ready to be robbed nearby. But when users went to the download site, they were prevented from actually getting their hands on the app.
In a few days, it was all revealed that the GrabMe app was part of a stunt from Generali Insurance to promote better home security by getting the public to think more mindfully about their online practices.
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