From brand-platform partnerships enabling delivery of groceries to futuristic ride-share vehicles, the top 2016 sharing economy ideas highlight a number of innovative platforms and services empowering consumers to connect with members of their community in order to leverage shared resources in an increasing number of areas.
Xiaozhu is a short-term home rental platform that is considered to be China's answer to Airbnb. With over 30,000 properties listed in 130 Chinese cities, the burgeoning success of Xiaozhu highlights the presence of a continually growing peer-to-peer economy in mainland China that falls in line with the government's efforts to restructure in the aim of transparency.
Known for their inventive and often experiential promotional campaigns, Airbnb UK recently launched a practical series that saw displays inside John Lewis shops offer information on being the 'the Perfect Host,' with masterclass workshops that included coaching on getting started and expertly handling the handing off of keys to guests.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
