Uber is synonymous with being both convenient and controversial, but the brand is making a name for itself with regard to innovation by now testing self-driving technology in Pittsburgh, Pennsylvania.
With the tests being performed by Uber's Special Advanced Technologies Center (ATC), the brand is taking the realistic approach of getting involved with autonomous vehicles.
The rideshare company will used Ford Fusions that have been outfitted with a series of special sensors to guide the vehicle and provide a safe trip for passengers.
Ridesharing is becoming a mainstay part of the modern economy with brands beyond just uber popping up to offer urban consumers a more flexible means of getting around. By Uber testing self-driving technology, it identifies how committed the brand is to moving ahead in the market.