Apple is Investing in a Chinese Ride Sharing Service

 - May 13, 2016
References: mobile.reuters & engadget
Apple is looking to better understand the Chinese market by investing $1 billion in a ride sharing service called 'Didi Chuxing.' The goal is for Apple to increase sales in China by having a share in its most popular ride sharing service, with the company claiming that it "completes more that 11 million rides a day" and that it is currently valued at approximately $20 billion.

Apple's investment makes clear the bright future ahead for ride sharing services and shows how the company is using apps to make a profit within the automotive industry. Given the strict regulations China has on American technology, evident is their shut down of online movie and book services, Apple still understands the value in building a relationship with the country.