Direct-to-Cat

Brands use the benefits of the DTC model to personalize pet food

Implications - Direct-to-consumer personalization has been a boon for brands in industries like food or style, but startups are applying the personalization made possible through DTC to products beyond that traditional scope. Through interactive online surveys and questionnaires, upstart pet food brands offer personalized pet meal plans reminiscent of modern health and fitness offerings for people. By extending personalization to other areas of consumers' lives, products become more indispensable than their similar, generic counterparts.

Workshop Question - Identify an area of your consumers' lives that DTC-enabled personalization could improve (as compared to the generic alternative). How would such a personalization system work?
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31,741 Total Clicks
May 17 - Dec 17
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Featured Examples
Personalized Pet Subscriptions - Barkyn Offers Subscription Boxes Full of Treats for Dogs
SCORE 7.9
Hot 2,488 Clicks Pub: Dec 11, 17
Personalized Pet Subscriptions
Barkyn Offers Subscription Boxes Full of Treats for Dogs
The Barkyn Box pet subscription service recently underwent a rebranding, and it enlisted the creative agency Mano a Mano in order to create packaging that is in keeping with the brand’s... [More]
Healthy Customizable Dog Dishes - Ollie Pet Specializes in Customizable Dog Food Deliveries
SCORE 6.4
Warm 1,289 Clicks Pub: Nov 16, 17
Healthy Customizable Dog Dishes
Ollie Pet Specializes in Customizable Dog Food Deliveries
Ollie Pet believes that feeding a dog is one of the best ways to show it love, which is why its direct-to-consumer model offers consumers a more efficient and streamlined means of ensuring their pup... [More]
Gourmet Pet Food Deliveries - PetPlate Offers Vet- and Chef-Created Pet Meals by Subscription
SCORE 4.4
Average 2,065 Clicks Pub: May 15, 17
Gourmet Pet Food Deliveries
PetPlate Offers Vet- and Chef-Created Pet Meals by Subscription
Subscription meal services like Blue Apron are an increasingly popular way for consumers to get gourmet meals at home without having to spend a fortune at a restaurant, and PetPlate is a company... [More]
Homemade Cat Food Subscriptions - 'Smalls' Offers Food Custom-Made for Each Consumer's Cat
SCORE 2.8
Mild 343 Clicks Pub: Dec 13, 17
Homemade Cat Food Subscriptions
'Smalls' Offers Food Custom-Made for Each Consumer's Cat
Pet food subscriptions in general, and cat food subscriptions in particular, allow pet owners to treat their animals to high quality meals that they wouldn’t be able to find at the pet store. &#... [More]
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