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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,231 more

Direct-to-Cat

Brands use the benefits of the DTC model to personalize pet food

Implications - Direct-to-consumer personalization has been a boon for brands in industries like food or style, but startups are applying the personalization made possible through DTC to products beyond that traditional scope. Through interactive online surveys and questionnaires, upstart pet food brands offer personalized pet meal plans reminiscent of modern health and fitness offerings for people. By extending personalization to other areas of consumers' lives, products become more indispensable than their similar, generic counterparts.
Workshop Question — Identify an area of your consumers' lives that DTC-enabled personalization could improve (as compared to the generic alternative). How would such a personalization system work?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 33 Examples:
37,746 Total Clicks
Date Range:
May 17 — Dec 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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