Brands use the benefits of the DTC model to personalize pet food
Implications - Direct-to-consumer personalization has been a boon for brands in industries like food or style, but startups are applying the personalization made possible through DTC to products beyond that traditional scope. Through interactive online surveys and questionnaires, upstart pet food brands offer personalized pet meal plans reminiscent of modern health and fitness offerings for people. By extending personalization to other areas of consumers' lives, products become more indispensable than their similar, generic counterparts.
Workshop Question — Identify an area of your consumers' lives that DTC-enabled personalization could improve (as compared to the generic alternative). How would such a personalization system work?