Category
World
Layered Getaways
Trend cluster
Category
Modernized
Cruise
Cruise ship designs and experiences are prioritizing tech enhancements.
3.7
Trend score
Trend
What is the Modernized Cruise trend?
Modernized Cruise: Cruise ships are employing the convenience and luxury-related functions that tech can offer in order to create more immersive and personalized experiences for guests on board. Whether these enhancements come in the form of enhanced navigation or room adjustments, the use of tech to personalize the vacation experience serves a two-way benefit – it takes some pressure off of the companies' employees, while giving consumers the one-of-a-kind experiences they crave in their travels.
Trend themes
Themes within the Modernized Cruise trend
Three behaviours holding the trend together01
Personalized technology enhancements
Cruise ships are using technology to create personalized experiences for their guests, which takes pressure off employees while providing unique travel experiences.
02
Autonomous naval vessels
Research into autonomous naval vessels is providing disruptive innovation opportunities for Rolls-Royce, as autonomous technology can take over tasks that would otherwise cause human crew to waste time at sea.
03
Connected wearables for a more personalized experience
Cruise ships are using connected wearables like Carnival's Ocean Medallion to track movements and preferences of passengers, providing them with a curated experience to reach their full vacation potential.
Industry implications
What the Modernized Cruise trend means for industry
Where the trend changes the playbookFor
Cruise Ship Industry
The cruise ship industry is embracing technology to provide personalized and immersive experiences for their guests.
For
Autonomous Technology Industry
The development of autonomous naval vessels is providing disruptive opportunities for the autonomous technology industry.
For
Wearable Technology Industry
The use of connected wearables in the cruise ship industry is providing opportunities for the wearable technology industry to expand into new markets.
Workshop question
How can your brand employ functional and/or luxury-related tech in order to personalize customer experiences with its product?
Trend signals
Trend signals for Modernized Cruise
Trend score 3.7 out of 10, from popularity 48%, activity 54%, freshness 8%.
Popularity48%
Activity54%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Modernized Cruise trend
5 featured examples from May 10, 2015 to Dec 12, 2017CategoryWorld
High-Tech Cruise Ships
The Celebrity Edge Ship Will Debut a Year From Now
The Celebrity Edge cruise ship sets a new standard in the industry by incorporating cutting-edge technology and personalized experiences.
CategoryWorld
Connected Cruise Ship Wearables
Carnival’s Regal Princess is Offering a More Personal Experience
The trend of personalized travel experience can revolutionize the travel and tourism industry by enhancing customer experience and loyalty.
CategoryLuxury
Luxurious Oceanic Theaters
The Carnival Vista Creates the Ultimate IMAX Experience on the Sea
The cruise industry has an opportunity to differentiate themselves by enhancing the entertainment offerings on their ships with luxurious and innovative experiences like an IMAX t…
CategoryAutos
Robotic Naval Vessels
This Rolls-Royce Ship Concept Can Hit the Seas Without Human Crew
Disruptive innovation opportunity: Incorporate autonomous naval vessels into defense strategies to improve cost-effectiveness and operational efficiency.
CategoryTech
Personalized Cruise Wearables
Carnival's Ocean Medallion Helps Guest Find the Best Experience
The cruise industry can use personalized wearables to enhance guest experiences and automate processes.
