Cruise ship designs and experiences are prioritizing tech enhancements
Implications - Cruise ships are employing the convenience and luxury-related functions that tech can offer in order to create more immersive and personalized experiences for guests on board. Whether these enhancements come in the form of enhanced navigation or room adjustments, the use of tech to personalize the vacation experience serves a two-way benefit – it takes some pressure off of the companies' employees, while giving consumers the one-of-a-kind experiences they crave in their travels.
Workshop Question - How can your brand employ functional and/or luxury-related tech in order to personalize customer experiences with its product?
Trend Themes
1. Personalized Technology Enhancements - Cruise ships are using technology to create personalized experiences for their guests, which takes pressure off employees while providing unique travel experiences.
2. Autonomous Naval Vessels - Research into autonomous naval vessels is providing disruptive innovation opportunities for Rolls-Royce, as autonomous technology can take over tasks that would otherwise cause human crew to waste time at sea.
3. Connected Wearables for a More Personalized Experience - Cruise ships are using connected wearables like Carnival's Ocean Medallion to track movements and preferences of passengers, providing them with a curated experience to reach their full vacation potential.
Industry Implications
1. Cruise Ship Industry - The cruise ship industry is embracing technology to provide personalized and immersive experiences for their guests.
2. Autonomous Technology Industry - The development of autonomous naval vessels is providing disruptive opportunities for the autonomous technology industry.
3. Wearable Technology Industry - The use of connected wearables in the cruise ship industry is providing opportunities for the wearable technology industry to expand into new markets.
5 Featured, 40 Examples:
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Date Range:
May 15 — Dec 17
Trending:
Warm
Consumer Insight Topics:
