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Pop-Up Weddings

Weddings incorporate mobile features for the sake of convenience or extravagance

Implications - Pop-up and mobile weddings are becoming increasingly popular as people getting married seek out ways to either simplify their special days, or make them more unique. The shift away from more traditional executions of weddings shows that consumers are starting to prioritize reduction on special occasions – paralleling the same preference that is emerging in their daily rituals.
Workshop Question - How can your brand reduce a product/service to its most essential functions, while still offering distinct customer experience?
Trend Themes
1. Mobile Pop-up - Mobile pop-up events are becoming increasingly popular and allow for unique, non-traditional experiences that are convenient and affordable.
2. Branded Activations - More brands are using pop-up experiences to embed themselves in holidays and events, creating new associations and potential fans for their products.
3. Charitable Pop-ups - Pop-up events that are attached to or benefit charitable organizations are becoming more popular as consumers have an increased desire to give back.
Industry Implications
1. Hospitality - The hospitality industry can incorporate mobile pop-up events such as weddings and bars to offer unique experiences and increase revenue streams.
2. Event Planning - Event planners can utilize mobile pop-up experiences and branded activations to offer their clients unique, non-traditional event options.
3. Marketing - Brands can create branded activations and pop-up experiences to engage with consumers in new and innovative ways, building brand awareness and loyalty.
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
384,342 Total Clicks
Date Range:
May 15 — Dec 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Mobile Double Decker Cafes
Mobile Double Decker Cafes
London's 'B Bakery' Offers an Afternoon Tea Bus Tour
For an experience that is undeniably British, London’s ‘B Bakery’ offers an Afternoon Tea Bus Tour across the city. With a selection of delicious pastries and a view of London’... MORE
Branded Pop-Up Chapel Bars
Branded Pop-Up Chapel Bars
The Jager Chapel Was a Romantic Activation Hosted in France
The Jager Chapel was an imaginative brand activation hosted in February in Paris, France in order to celebrate the St. Valentine’s Day season. The over-the-top event production took place over... MORE
Roving Bicycle Bars
Roving Bicycle Bars
The Travelling Gin Company's Mobile Bar Quenches London's Thirst by Cycle
Rather than going to a bar in London this summer, The Travelling Gin Company, will have a mobile bar come to you. The bicycle bar concept involves bikes that have been reformatted specifically for... MORE
Mobile Train Wedding Celebrations
Mobile Train Wedding Celebrations
This Event Allows People to Celebrate Their Weddings on a Train
It is common knowledge that Indian wedding celebrations tend to be large, extravagant events in which friends and family come together to celebrate a new state of life for couples. The ‘... MORE
Mobile Wedding Chapels
Mobile Wedding Chapels
This Portable and Affordable Wedding Venue is Cost and Space-Effective
If you are searching for an affordable wedding venue, this mobile chapel on wheels could be the solution you’re looking for. The aptly named Tiny Chapel is for couples who want inexpensive... MORE
Charitable Pop-Up Wedding Chapels
Charitable Pop-Up Wedding Chapels
The Drake Hotel Will Help Eight Couples Tie the Knot
Toronto’s Drake Hotel is hosting a pop-up wedding chapel, where last minute lovers can tie the knot in a ceremony that’s both affordable and stylish. On January 19th, 2018, eight lucky... MORE

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