If you are a socially conscious chap looking to purchase an engagement ring with conflict-free diamonds, Do Amore is not only an ethical option, they also fund water projects. This means the profits from their ring sales go towards clean water projects in developing communities, funding water for life for two people. Their wedding rings are also made out of recycled metal.
Made from 95% recycled precious metals sourced from No Dirty Gold, the rings contain 100% conflict-free diamonds. The jewelry adheres to the Kimberley Process (a certification system that works to prevent blood diamonds from getting into the legitimate supply chain). Instead of the traditional felt box, the rings even come in a recycled wood version.
A portion of the proceeds go to Water.org, who build water wells in Africa, Central America and South Asia.
Why This Trend Is Growing
- Socially Conscious Jewelry
- Opportunity for jewelers to create lines of socially conscious jewelry that lines up with consumers' values.
- Recycled Precious Metals
- Opportunity for mining and metal refining companies to create eco-friendly metals for socially conscious jewelers.
- Sustainable Luxury Market
- Opportunity for luxury brands to create socially conscious products as consumers become more aware of ethical sourcing and sustainability.
Industries Being Reshaped
- Jewelry
- Industry players can use recycled metals and conflict-free diamonds, and contribute a portion of profits towards social causes.
- Mining and Metal Refining
- Opportunity to create new eco-friendly methods of mining and refining metals for socially conscious jewelers.
- Luxury Brands
- Luxury brands can enter the sustainable luxury market by creating socially conscious products that consumers are increasingly interested in.
