Versatile Serum

Facial skincare incorporates multiple effects into individual products

Implications - As influencers expose consumers to varied and hyper-targeted skincare products, the prospect of actually purchasing all those skincare items can be daunting. Brands have responded by offering consumers products that perform multiple tasks, saving them the expense of purchasing several different items. This shift comes as brands recognize the cost and functionality-based conditions in which consumers prioritize their purchases.
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
39,356 Total Clicks
Dec 16 - Dec 17
This Quarter and Average
FashionCosmetics
Featured Examples
Customizable Serum Collections - Skin Inc Offers Custom Serum Cocktails for the Skin
SCORE 7.9
This Year and Hot 1,253 Clicks Pub: Sep 19, 17
Customizable Serum Collections
Skin Inc Offers Custom Serum Cocktails for the Skin
Skin Inc is a Singaporean skincare brand that has recently expanded to cities across Asia, Europe and the United States. What makes the brand unique is that it offers a wide range of products that... [More]
Hybrid Cosmetic Serums - The Ordinary's Serum Foundation Nourishes Skin and Provides Light Coverage
SCORE 6
This Year and Warm 974 Clicks Pub: May 5, 17
Hybrid Cosmetic Serums
The Ordinary's Serum Foundation Nourishes Skin and Provides Light Coverage
‘Serum Foundation’ is the name of an innovative skincare and beauty product from Canadian brand The Ordinary that’s in extremely high demand. In the first week of introducing two &#... [More]
Three-in-One Face Serums - The Mirai Clinical Multitasking Face Serum Simplifies Morning Regimes
SCORE 5.4
Warm 552 Clicks Pub: Dec 14, 16
Three-in-One Face Serums
The Mirai Clinical Multitasking Face Serum Simplifies Morning Regimes
Helping to make face serums even better for the average user, the Mirai Clinical multitasking face serum is packed with a number of different ingredients to streamline morning skincare rituals.... [More]
Dual-Function Serums - Farsali's Unicorn Essence Delivers Nutrients to the Skin
SCORE 5.7
This Quarter and Warm 144 Clicks Pub: Dec 5, 17
Dual-Function Serums
Farsali's Unicorn Essence Delivers Nutrients to the Skin
The skincare brand Farsali is offering a Unicorn Essence product that functions as both a skin serum and a primer for makeup application. The serum is water based and has two primary functions –... [More]
Two-in-One Preservative Serums - Clarins' Double Serum Has a Reinvented Dispensing System
SCORE 4.8
This Year and Average 109 Clicks Pub: Sep 22, 17
Two-in-One Preservative Serums
Clarins' Double Serum Has a Reinvented Dispensing System
Clarins’ Double Serum was originally created in 1985, but the brand recently released the eighth generation of the product, which introduces the most advanced formula and packaging yet. The... [More]
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