Travelers use organizational apps to simplify the packing process
Implications - Consumers are employing the organizational benefits of packing apps in order to prepare for their various travel experiences. Whether deciding what to bring or organizing items for entire families, those who travel for both business and pleasure can find use in these apps. The use of this convenience-focused technology allows consumers to focus on the more significant aspects of their lives.
Workshop Question - How can your brands offer customers convenience in a way that allows them to prioritize more important rituals and responsibilities?