Dessertified Drink

Kids' beverages take on candy and dessert flavors

Implications - In light of the movement towards healthy choices for kids, the obverse side of that development has been hyper-decadent treats. Fusing classic candy and dessert favorites with already decadent beverages like soda and milkshakes, brands offer up sweet drinks as a reward for otherwise healthy eating. Recognizing and appealing to an acceptable degree of indulgence opens up avenues for guilt-free consumption in an industry dominated by health-conscious marketing tropes.
SCORE 5.2
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116,349 Total Clicks
Aug 17 - Dec 17
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Featured Examples
Savory Dessert Colas - Salted Caramel Pepsi will be Available in US Market in Limited Quantities
SCORE 6.5
This Year and Warm 561 Clicks Pub: Nov 10, 17
Savory Dessert Colas
Salted Caramel Pepsi will be Available in US Market in Limited Quantities
Coming hot off the heels of the Pepsi Christmas Cola that will be released only in Japan, the new Salted Caramel Pepsi is the latest creation from brand to be available on the US market. The new... [More]
Sparkling Lollipop Sodas - In South Korea, 7-Eleven is Selling Chupa Chups Sodas
SCORE 6.3
Warm 1,155 Clicks Pub: Aug 12, 17
Sparkling Lollipop Sodas
In South Korea, 7-Eleven is Selling Chupa Chups Sodas
At 7-Eleven convenience stores across South Korea, consumers now have the chance to pick up a Chupa Chups soda for a new way to enjoy some of the most iconic flavors from the beloved lollipop brand.... [More]
Cookie-Flavored Yogurts - These New General Mills Yogurts Taste Like Girl Scout Cookies
SCORE 5.1
This Year and Warm 362 Clicks Pub: Dec 12, 17
Cookie-Flavored Yogurts
These New General Mills Yogurts Taste Like Girl Scout Cookies
There are tons of dessert-flavored yogurt products on the market that appeal to those with a sweet tooth, but General Mills and Girl Scout Cookies are now introducing a trio of cookie-flavored... [More]
Candied Soda Beverages - The Pepsi Halloween Cola Boasts a Sugary Pink Color and a Bubblegum Flavor
SCORE 4.6
This Year and Average 402 Clicks Pub: Oct 7, 17
Candied Soda Beverages
The Pepsi Halloween Cola Boasts a Sugary Pink Color and a Bubblegum Flavor
For the autumn season this year, Pepsi released a ‘Halloween Cola’ that boasts a bright pink color and a sweet flavor that has a secret flavor. The limited-edition soda was previously... [More]
Blended Cinnamon Cereal Shakes - The Burger King Cinnamon Toast Crunch Shake is Smooth and Crunchy
SCORE 2.5
This Year and Untested 435 Clicks Pub: Oct 7, 17
Blended Cinnamon Cereal Shakes
The Burger King Cinnamon Toast Crunch Shake is Smooth and Crunchy
The Burger King Cinnamon Toast Crunch Shake comes as the latest milkshake creation from the QSR brand that will bring back nostalgic memories of childhood breakfast. The shake consists of vanilla-... [More]
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