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Dessertified Drink

Kids' beverages take on candy and dessert flavors

Implications - In light of the movement towards healthy choices for kids, the obverse side of that development has been hyper-decadent treats. Fusing classic candy and dessert favorites with already decadent beverages like soda and milkshakes, brands offer up sweet drinks as a reward for otherwise healthy eating. Recognizing and appealing to an acceptable degree of indulgence opens up avenues for guilt-free consumption in an industry dominated by health-conscious marketing tropes.
Workshop Question - How could your brand play to consumers' vices or sense of indulgence?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
150,326 Total Clicks
Date Range:
Aug 17 — Dec 17
Trending:
Average
Consumer Insight Topics:

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