If you love Girl Scouts' Thin Mints and Caramel & Coconut treats, Bigelow Tea Co.'s new cookie teas offer a new way to indulge without packing on the pounds.
As part of a licencing agreement, the tea brand was able to authentically recreate the Thin Mints Herbal Tea and Caramel & Coconut Black Tea with flavors that will take anyone back to their childhood. Unlike eating a cookie, the tea blends are totally calorie-free, gluten-free, sugar-free and certified Kosher.
Bigelow's president and CEO Cindi Bigelow used to be a Girl Scout herself and launched these limited-edition tea bags in celebration of Bigelow's 70th anniversary. Considering that there's such a cult following for Girl Scout cookies, curious consumers will definitely want to get their hands on a box.
Why This Trend Is Growing
- Cookie Tea
- Opportunity to innovate new blends and flavors of tea that replicate popular cookie flavors.
- Calorie-free Tea
- Opportunity to market tea as a guilt-free indulgence for health-conscious consumers.
- Limited-edition Collaborations
- Opportunity to pursue licensing agreements and collaborations with popular brands to create limited-edition product lines.
Industries Being Reshaped
- Tea Industry
- Opportunity to innovate new tea blends and flavors to cater to consumers who enjoy indulgent flavors.
- Food and Beverage Industry
- Opportunity to create low-calorie and guilt-free alternatives to popular food and beverage products.
- Licensing Industry
- Opportunity to pursue collaborations and create limited-edition product lines that appeal to a wide range of consumers.
