Go on a wild roller coaster ride with the Chupa Chup Lol-A-Coaster iPhone game, a free advergame developed by The Taboo Group and Pachinko Pictures to promote Chupa Chup lollipops.
The game, which centers on the character Chupa Chuck, lets players "ride the world's most exciting rollercoasters," says Campaign Brief. It was actually part of a larger campaign that gave three Chupa Chup fans the chance to ride roller coasters in Japan, Germany and the United States. To be part of the campaign, players had to first buy a Chupa Chup lollipop and enter in the special code from the packaging on the brand's dedicated website.
A fun and exciting campaign with an interactive tie-in, the Chupa Chup Lol-A-Coaster game has provided the brand with a unique and engaging marketing tool. Since its launch, it has had 26,888 downloads, and as the strategy director of Taboo Richard Hack says, "...the game itself is now a brand asset primed for future leverage as opposed to just another advertising cost to be expensed."