Drinkable probiotic products are being marketed specifically at kids
Implications - Probiotic beverages are now being offered with branding and packaging that markets the drinks toward children, giving parents more incentive to purchase the various juices and supplements health-focused brands are offering. This shift comes as parents, particularly Millennial parents, look to brands to offer comprehensive approaches to the preventative healthcare of their children.
Workshop Question - How can your brand offer comprehensive solutions to its targeted consumers' concerns?
Trend Themes
1. Probiotics for Children - With a growing concern for preventative healthcare of children, probiotic beverages and supplements that explicitly cater to children's health represent a disruptive innovation opportunity.
2. Functional and Convenient Packaging - Healthy food in convenient and appealing packaging will continue to emerge in order to cater to the busy schedules and on-the-go habits of parents and individuals.
3. Probiotic Supplements for Skin Health - Probiotic supplements that aim to improve dermatological conditions alongside their gut benefits are likely to become more frequently marketed and developed for skin-focused consumers.
Industry Implications
1. Food and Beverage - Food and beverage companies should consider creating functional and convenient packaging options with probiotic-infused products for children and adults alike.
2. Supplements and Wellness Products - Supplement companies that offer probiotic-infused products should consider expanding their product lines to target skin health and provide alternatives for those who may prefer to take supplements in forms other than capsules or pills.
3. Personal Care - Personal care companies may benefit from developing probiotic-infused skincare and other dermatological products aimed at consumers who are looking for solutions to their skin problems that don't necessarily involve conventional topical ointments and lotions.
