Drinkable probiotic products are being marketed specifically at kids
Implications - Probiotic beverages are now being offered with branding and packaging that markets the drinks toward children, giving parents more incentive to purchase the various juices and supplements health-focused brands are offering. This shift comes as parents, particularly Millennial parents, look to brands to offer comprehensive approaches to the preventative healthcare of their children.
Workshop Question - How can your brand offer comprehensive solutions to its targeted consumers' concerns?
Trend Themes
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Probiotics for Children — With a growing concern for preventative healthcare of children, probiotic beverages and supplements that explicitly cater to children's health represent a disruptive innovation opportunity.
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Functional and Convenient Packaging — Healthy food in convenient and appealing packaging will continue to emerge in order to cater to the busy schedules and on-the-go habits of parents and individuals.
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Probiotic Supplements for Skin Health — Probiotic supplements that aim to improve dermatological conditions alongside their gut benefits are likely to become more frequently marketed and developed for skin-focused consumers.
Industry Implications
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Food and Beverage — Food and beverage companies should consider creating functional and convenient packaging options with probiotic-infused products for children and adults alike.
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Supplements and Wellness Products — Supplement companies that offer probiotic-infused products should consider expanding their product lines to target skin health and provide alternatives for those who may prefer to take supplements in forms other than capsules or pills.
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Personal Care — Personal care companies may benefit from developing probiotic-infused skincare and other dermatological products aimed at consumers who are looking for solutions to their skin problems that don't necessarily involve conventional topical ointments and lotions.
