Traditional wedding features get social media-friendly updates
Implications - Wedding pictures have migrated from dusty photo albums to social media platforms, which has in turn led to changes in the presentation of wedding accouterments. Moving beyond the flowery aesthetic of traditional weddings, consumers are looking for fanciful takes on things like wedding cakes to make them more appealing on social media. In a connected world, brands need to find shareable ways to present their products for aesthetically motivated consumers.
Workshop Question - How could your brand delight consumers with a social media-friendly product or experience?
Trend Themes
1. Social Media-ready Weddings - Consumers are looking for fanciful takes on traditional wedding features to make them more appealing on social media, creating opportunities for aesthetically motivated brands to find shareable ways to present their products.
2. Unconventional Wedding Bouquets - Brides are increasingly choosing non-traditional bouquets made of edible treats, like donuts, creating opportunities for designers to develop innovative bouquets with unique and fun features.
3. Alternative Wedding Cakes - Couples are choosing to celebrate their wedding day with unconventional cheese wheel cakes instead of traditional sweet treats, creating opportunities for companies to develop unique and savory cake options.
Industry Implications
1. Food and Beverage Industry - There is an increasing demand for visually appealing and unique food options, allowing companies to create unconventional products and capitalize on social media to create buzz.
2. Wedding Industry - The wedding industry is evolving with changing consumer preferences, creating opportunities for businesses to develop unconventional wedding products and offer unique experiences.
3. Florist Industry - Non-traditional bouquets are becoming increasingly popular, creating opportunities for florists to develop innovative and creative edible bouquet options that are unique and fun.
4 Featured, 36 Examples:
78,194 Total Clicks
Date Range:
Jun 17 — Dec 17
Trending:
Average
Consumer Insight Topics:
