Lattes based in plants offer both aesthetics and nutrition
Implications - Plant-based lattes are no longer items that are specific to vegans, as social media-friendly designs and dynamic flavors take over the once-standard items this industry offered. The shift towards widely-available plant-based lattes reveals the growing prominence of veganism in the food industry, which is also highly flexible in its ability to employ Instagrammable visuals.
Workshop Question - How can your brand create products or experiences that cater to emerging demographics, or to the social media-dominated marketing world?
Trend Themes
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Adaptogenic Lattes — “Dusted Latte” drinks featuring adaptogens and superherbs offer a healthy alternative to standard coffee drinks while also promoting stress-regulation and decreased inflammation.
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Plant-based Lattes — A growing shift towards plant-based lattes opens up opportunities for businesses in the food industry to cater to a wider clientele and employ Instagram-friendly visuals.
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Specialty Milk for Kids — The popularity of allergy-friendly, plant-based alternatives for infants is on the rise, as Bebe Latte introduces dairy-free and organic milk options catering to young children's nutritional needs.
Industry Implications
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Fitness Food Industry — The emergence of plant-based lattes and adaptogenic lattes provides the fitness food industry an opportunity to create healthy alternatives to traditional latte drinks.
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Specialty Coffee Industry — The introduction of plant-based and milk alternatives extends opportunities for the specialty coffee industry to make coffee and latte products more inclusive for dietary needs.
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Baby Food Industry — The popularity of specialty, plant-based milk for infants has provided stars-up in the baby food industry an opportunity to create more nutritionally advanced milk powders and plant-based options for babies.
