Category
Lifestyle
Assisted Choices
Trend cluster
Category
Plant
Latte
Lattes based in plants offer both aesthetics and nutrition.
3.7
Trend score
Trend
What is the Plant Latte trend?
Plant Latte: Plant-based lattes are no longer items that are specific to vegans, as social media-friendly designs and dynamic flavors take over the once-standard items this industry offered. The shift towards widely-available plant-based lattes reveals the growing prominence of veganism in the food industry, which is also highly flexible in its ability to employ Instagrammable visuals.
Trend themes
Themes within the Plant Latte trend
Three behaviours holding the trend together01
Adaptogenic lattes
“Dusted Latte” drinks featuring adaptogens and superherbs offer a healthy alternative to standard coffee drinks while also promoting stress-regulation and decreased inflammation.
02
Plant-Based Lattes
A growing shift towards plant-based lattes opens up opportunities for businesses in the food industry to cater to a wider clientele and employ Instagram-friendly visuals.
03
Specialty milk for kids
The popularity of allergy-friendly, plant-based alternatives for infants is on the rise, as Bebe Latte introduces dairy-free and organic milk options catering to young children's nutritional needs.
Industry implications
What the Plant Latte trend means for industry
Where the trend changes the playbookFor
Fitness food industry
The emergence of plant-based lattes and adaptogenic lattes provides the fitness food industry an opportunity to create healthy alternatives to traditional latte drinks.
For
Specialty coffee industry
The introduction of plant-based and milk alternatives extends opportunities for the specialty coffee industry to make coffee and latte products more inclusive for dietary needs.
For
Baby food industry
The popularity of specialty, plant-based milk for infants has provided stars-up in the baby food industry an opportunity to create more nutritionally advanced milk powders and plant-based options for babies.
Workshop question
How can your brand create products or experiences that cater to emerging demographics, or to the social media-dominated marketing world?
Trend signals
Trend signals for Plant Latte
Trend score 3.7 out of 10, from popularity 51%, activity 52%, freshness 8%.
Popularity51%
Activity52%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Plant Latte trend
4 featured examples from Jul 15, 2016 to Oct 13, 2017CategoryUnique
Blue Algae Lattes
Matcha Mylkbar's 'Smurf Latte' Has a Strange Sweet and Sour Taste
Opportunity for cafes to differentiate themselves by offering unique and visually appealing drinks like the 'Smurf Latte' that can attract customers seeking novel dining experienc…
CategoryLifestyle
Kid-Friendly Plant Milks
'Bebe Latte' Introduces a Dairy-Free, Plant-Based Milk for Kids
Creating and marketing specialty food and beverage products for infants that cater to specific dietary needs and preferences.
CategoryLifestyle
Coconut Milk Cappuccinos
The Coco Aloha Cappuccino is Made with a Base of Creamy Coconut Milk
The food and beverage industry can cater to the increasing demand for plant-based alternatives for specialty coffee drinks and offer on-the-go options for health-conscious consume…
CategoryLifestyle
Powdered Herbal Lattes
Moon Juice's "Dusted Latte" Drinks Include Adaptogens and Superherbs
Opportunity for the wellness and health industry to incorporate adaptogens and superfoods more into their products, as well as promoting the use of nourishing and herbal ingredien…
