Suitcases feature multifunctional designs meant to assist and simplify
Implications - Travel bags are being designed with several functions in order to enhance the traveling experience. These functions can range from navigation and autonomous movement to aiding those who have mobility restrictions. Offering these all-in-one designs serves to counter the more inconvenient aspects of travel, while giving the brands behind them a point of distinction in a an overrun market.
Workshop Question - How can your brand better infuse multifunctional convenience into the products/services it offers?