When it comes to pop-up shops, some brands are taking their mobile retail strategy to the next level. Trend Hunter Senior Research Writer Jana Pijak shares her top picks for mobile pop-up, from mobile champagne bars to traveling book stores to moving fashion boutiques.
The concept of mobile retail stores can be seen across the globe. In Croatia, high-end champagne brand Veuve Clicquot showcased their product by pairing it alongside a menu prepared by a local chef. This gave consumers a new experience while also appealing to their senses.
In an effort to highlight Portuguese literature and give emerging authors from Portugal more exposure, the Tell A Story campaign aimed to educate on the road.
Parisian luxe fashion label Kenzo traveled across Dubai in a colorful double-decker bus. This gave customers the chance to explore their new line while also enjoying a rooftop cafe and DJ booth.