Category
Lifestyle
Assisted Choices
3.3
Trend score
Trend
What is the Holiday Kit trend?
Holiday Kit: To avoid the inevitable costs and time-consuming preparation associated with cooking over the holidays, brands are offering simplified meal kits that contain traditional holiday foods. These kits offer the balance of quality and convenience that consumers now often require, while leaving them more time to focus on the various rituals they prioritize during the holidays.
Trend themes
Themes within the Holiday Kit trend
Three behaviours holding the trend together01
Holiday Meal Kits
Meal kits with holiday food offer time-saving alternatives to cooking for the holidays
02
Friendsgiving Celebration
Brands offer products and promotions to accommodate 'Friendsgiving,' a new holiday celebration trend among millennials
03
Hangover Remedies
Brands offer hangover remedies for holiday celebrations that involve drinking
Industry implications
What the Holiday Kit trend means for industry
Where the trend changes the playbookFor
Meal Kit Delivery Services
Meal kit delivery services can offer prepackaged holiday meal kits that cater to consumers looking for convenient meal-prep solutions
For
Food and Beverage
Brands throughout the food and beverage industry can tailor their offerings to accommodate holiday meal prep and hangover remedies
For
Ride-hailing Services
Ride-hailing services like Uber can collaborate with retailers to offer promotional deals on holiday meal kits that can be delivered quickly and directly
Workshop question
How can your brand aid in helping its consumers focus on the things they enjoy, or hold in high regard?
Trend signals
Trend signals for Holiday Kit
Trend score 3.3 out of 10, from popularity 48%, activity 44%, freshness 8%.
Popularity48%
Activity44%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Holiday Kit trend
5 featured examples from Feb 17, 2017 to Nov 17, 2018CategoryLifestyle
Prepackaged Holiday Meal Kits
The Walmart Holiday Dinner Kits Serve Six to Eight People
The meal kit movement presents opportunities for retailers to create and market their own prepackaged meal kits, capitalizing on consumer demand for convenience and time-saving so…
CategoryLifestyle
Chef-Created Thanksgiving Meal Kits
Wolfgang Puck and Chef'd Assembled a Kit for a Festive Feast
The collaboration between Wolfgang Puck and Chef'd demonstrates a potential disruptive innovation opportunity for the meal kit delivery industry, allowing for partnerships with re…
CategoryLifestyle
Hangover Breakfast Boxes
UberEats' 'Fix Up Feast' is Touted as a Holiday Hangover Remedy
Expanding the offerings of food delivery services by partnering with restaurants and chefs to create specialized meal boxes for specific purposes such as hangover relief.
CategoryAutos
Thanksgiving Friendship Kits
IKEA and Uber Helped People Celebrate Thanksgiving with Friends
Retailers can take advantage of the Friendsgiving trend by curating and selling themed kits, providing customers with convenience and unique options for their alternative Thanksgi…
CategoryMarketing
Holiday Burger Bar Kits
Red Robin Has a Special Turkey Burger Bar Promotion for Friendsgiving
Food delivery companies can expand their offerings by providing special occasion meal kits like the Red Robin turkey burger bar kit.
